Ashish Krishana Sharma Takes Broadband Into The Smaller Towns
OneOTT Intertainment has appointed Ashish Krishana Sharma as Chief Business Officer for retail and institutional sales, to run the ONE Broadband business across India.
- Role: Chief Business Officer, Retail and Institutional Sales, OneOTT Intertainment
- Brand: ONE Broadband
- Scope: sales, distribution and customer acquisition across retail, SOHO and institutional
- Experience: more than 25 years in telecom, broadband and DTH
- Previously: DishTV India, Tata Play Fiber, Vodafone and Bharti Airtel
What The Ashish Krishana Sharma Brief Covers
Two businesses that happen to share a product. Retail broadband is sold house by house through local partners and is won on installation, uptime and who answers the phone. Institutional and small-office connectivity is sold on contracts and service levels. Running both from one seat is the structural point of the appointment.
The company has framed it around high-potential markets, and Sharma named the same thing more specifically: demand for reliable high-speed broadband rising across India's smaller cities and towns. That is where fixed-line growth now is, and it is the hardest place to serve, because the partner ecosystem a national brand depends on is thinnest there.
A Career Spent On Distribution
Most recently Divisional Head at DishTV India, responsible for revenue growth, market share and building a national sales organisation, with earlier senior positions at Tata Play Fiber and Vodafone.
The twelve years at Bharti Airtel are the part that reads across most directly: work spanning enterprise, post-paid and broadband, covering go-to-market strategy, distribution and channel networks, and leading sales teams. Those are the three things a broadband challenger has to get right before advertising does anything for it.
What DTH Teaches About Selling Broadband
Direct-to-home is the closest analogue India has to mass-market home broadband: a subscription sold into a household through a dense network of local installers and retailers, where churn is decided by service rather than by price.
Sharma's stated priorities follow from that, naming the partner ecosystem and execution-driven teams before anything about the brand. Vynsley Fernandes, Whole-time Director at Hinduja Global Solutions, commented on the appointment. For marketers watching the category, the signal is that the next phase of this contest is being fought over distribution in towns, not over advertising in metros.
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