Alifiya Hirani Joins Publicis Groupe India To Lead Corporate Communications
Alifiya Hirani has joined Publicis Groupe India as associate director of corporate communications, leading communications for three of the group's agencies.
- Company: Publicis Groupe India
- Role: associate director, corporate communications
- Agencies covered: Saatchi & Saatchi India, BBH India, Propagate India
- Previously: senior manager, corporate communications, Dentsu India
What Alifiya Hirani Brings
Seven years inside another holding company. The Dentsu India record runs from associate manager through manager to senior manager of corporate communications, with a brief covering media visibility, social media planning and performance, and work with global and APAC communications teams.
The named expertise is brand reputation management, crisis management, internal and external communications, media relations and content development, across clients in FMCG, automobile, technology, financial services and real estate.
The Industry-Body Years
Before Dentsu came three years and two months at Another Idea, first as a public relations executive and then as senior PR associate, where the work included profiling for the CXO office and collaboration with the Advertising Agencies Association of India and the International Advertising Association.
The events are the part that shows. Hirani managed the IAA World Congress 2019 in Kochi and Goafest in 2017, 2018 and 2019, which is a particular education in how the Indian industry talks about itself.
The Dentsu brief had run wider still: strategising media announcements, building relations with the local press, developing and executing crisis communications plans, managing the website, running internal events and launches, and driving thought leadership alongside cross-functional work with teams including HR and IT.
Why This Job Is Harder Than It Looks
Because agency-side communications is reputational work on an organisation whose product is reputation. Speaking for Saatchi & Saatchi India, BBH India and Propagate India means three creative cultures with separate pitch records, leadership and press histories inside one group narrative.
Crisis experience, media relationships and industry-body credentials are the three things that job needs, and the record carries all three. Hirani's own verdict on the move was brief: onwards and upwards.
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