Abhishek Mehta Promoted To DGM Digital Marketing At Dabur India
Abhishek Mehta has been promoted to deputy general manager, digital marketing at Dabur India, roughly two years after joining the company.
- New role: deputy general manager, digital marketing, Dabur India
- Previously at Dabur: digital marketing lead for the healthcare, foods and beverages portfolio
- Joined Dabur: October 2024
- Earlier: Jubilant FoodWorks, Bagrry's, AdLift India and Wildnet Technologies
- Also: founded and ran IndiaSpeaksNow.com for five years
The Digital Marketing Brief Widens
Mehta joined Dabur in October 2024 to lead digital across healthcare, foods and beverages. The promotion follows internal observation rather than an external search, which is worth noting in a function where companies have tended to buy seniority from outside.
His background is unusually weighted towards search. He was a team lead at Wildnet Technologies and spent more than four years at AdLift India as assistant vice-president for digital marketing, in an era when performance and organic search were treated as a specialism separate from brand. That separation has since collapsed, and people who learned the discipline when it was still separate tend to hold the sharpest version of it.
The QSR And FMCG Half
The rest of the record is operator work. He spent more than three years as head of digital marketing at Jubilant FoodWorks, on quick-service restaurant brands where digital is not a communications channel but the ordering system itself.
At Bagrry's he was head of marketing, running influencer strategy and brand campaigns including the Fruito+ launch. He was also vice-president for digital marketing at ibs fulcro and a founding member and director of marketing at 9zest, and ran his own venture, IndiaSpeaksNow.com, for five years. That combination of search depth, QSR transaction work and FMCG brand building is a reasonable description of what a large consumer goods company now needs the function to cover. More appointments.
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