Your Daily Dose of Ad World Buzz

Latest

✦Ather Builds An Ownership Business Around The Scooter ✦Is Advertising Addicted To Urgency?✦Omnicom Merges Hearts & Science And Mediahub Into Hearts United ✦Kalpesh Patankar Steps Down From VML India ✦Google Messages Lets You Theme One Chat At A Time ✦OMD India Wins The Integrated Media Mandate For Ventura ✦VerSe Unveils SparkStation, An AI Pipeline For Whole Productions ✦Bata India Puts Gajesh Yadav Over Retail Marketing And VM ✦VETO Takes India OTT Rights For The Billie Jean King Cup ✦Gatha Dhingra Joins Snitch As Brand Strategy Lead ✦What UPI Did To Indian Advertising ✦How Happydent's Palace Lit a Kingdom With Teeth ✦Ather Builds An Ownership Business Around The Scooter ✦Is Advertising Addicted To Urgency?✦Omnicom Merges Hearts & Science And Mediahub Into Hearts United ✦Kalpesh Patankar Steps Down From VML India ✦Google Messages Lets You Theme One Chat At A Time ✦OMD India Wins The Integrated Media Mandate For Ventura ✦VerSe Unveils SparkStation, An AI Pipeline For Whole Productions ✦Bata India Puts Gajesh Yadav Over Retail Marketing And VM ✦VETO Takes India OTT Rights For The Billie Jean King Cup ✦Gatha Dhingra Joins Snitch As Brand Strategy Lead ✦What UPI Did To Indian Advertising ✦How Happydent's Palace Lit a Kingdom With Teeth

Feature

Work Life

21 stories

The human side of advertising: careers, ambition, creativity, generations, AI, mentorship, burnout and the changing nature of creative work.

A large clock face with no numbers, all three hands pointing the same way, a small figure walking beneath it

Is Advertising Addicted To Urgency?

Some deadlines come from the client. A surprising number come from the agency, and nobody can quite remember who set them.

The outline of an unfinished building under construction, one wing complete and lit, the rest still scaffolding

Nobody Has Built The Agency Young Talent Actually Wants

A single figure standing at a fork where one path loops back on itself and the other continues forward

Would You Choose Advertising Again?

More

What Happens When The Intern Knows The Tool Better Than The Creative Director?

What Makes A Good First Manager In Advertising?

Why Some Advertising People Stop Wanting The Corner Office

Is The 30-Second Film Still The Ultimate Creative Prize?

What A Healthy Creative Culture Actually Looks Like

Portfolio vs Degree: What Actually Gets A Young Creative Hired?

More in Work Life

A revolving door mid-spin, one panel photographic colour, the rest flat solid silhouette

Why Young Talent Leaves Agencies Before Agencies Understand Them

Two office chairs of different heights facing each other, the shorter one raised on a small platform

When Your Boss Is Younger Than You

A silhouette figure walking away from a small city skyline along a winding path into open space

Is Advertising Still A Big-City Career?

Framed portraits climbing a staircase on a wall, a silhouette figure standing confidently at the top where the frames stop

What Happens To Creative Careers After 40?

A young creative sketching by hand, their shadow rendered as a bold blue silhouette overlaid with faint data lines

If Everyone Has The Same AI Tools, What Makes A Creative Valuable?

A black staircase silhouette with a figure reaching back to help a smaller figure climb, a gold circle behind them

Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?

A balance scale with paper on one side and an inflated blue shape on the other, against a gold circle

Are Advertising Salaries Keeping Up With Advertising Expectations?

An ornate empty picture frame with a colourful burst of collage shapes spilling out around it

Young Creatives Are Changing What Advertising Calls An Idea

A silhouette figure slumped at a desk beneath a lit desk lamp, set against a bold dusty blue arc

Why Advertising Still Works Late

A wooden door ajar against a bold gold circle, with torn paper collage fragments scattered nearby

How Do You Actually Become A Copywriter In India?

Gen Z Does Not Want An Easy Agency. It Wants A Better One.

An hourglass filled with terracotta pigment set against bold flat olive and sand geometric shapes

Does Creativity Have An Expiry Date?

All 21 stories shown