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✦Radhika Ghai And The Long Tail Of Indian Retail✦Ad Fraud And Synthetic Traffic✦Why Great Agencies Can Become Bad Places To Work✦EVERQ Turns Skincare Anxiety Into A Twelve-Episode Comedy✦Concept PR Picks Up The Communications Mandate For Cityflo✦Nayara Energy Stays On As Fuel Partner To The Indian Racing Festival✦Vikrant Malik Joins Logitech As Marketing Head For India✦Kapiva Buys A Weekly Segment On Kaun Banega Crorepati To Talk About Blood Sugar✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season✦Radhika Ghai And The Long Tail Of Indian Retail✦Ad Fraud And Synthetic Traffic✦Why Great Agencies Can Become Bad Places To Work✦EVERQ Turns Skincare Anxiety Into A Twelve-Episode Comedy✦Concept PR Picks Up The Communications Mandate For Cityflo✦Nayara Energy Stays On As Fuel Partner To The Indian Racing Festival✦Vikrant Malik Joins Logitech As Marketing Head For India✦Kapiva Buys A Weekly Segment On Kaun Banega Crorepati To Talk About Blood Sugar✦Enamor Is Using WebEngage To Join Its Shop Floor To Its Inbox✦Olyv Appoints Ravi Sharma As Chief Financial Officer✦Goldmedal Electricals Wraps Mumbai's Trains, Metro Doors And Airport Carousels✦Myntra Is Paying Creators Three Times The Usual Rate This Festive Season
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#Gen Z

A halftone cut-paper collage of a young person's face sliced into offset bands beside a bold empty speech bubble on a flat coral background
Social First

Culture Moves at Gen Z Speed, Can Brands Keep Up?

3 weeks ago

A halftone collage of a young person’s face, offset in two bands, beside a blank smartphone on a flat blue background
Social First

From Creators to Communities: Why Brands Need to Build Offline Connections With Gen Z

3 weeks ago

The outline of an unfinished building under construction, one wing complete and lit, the rest still scaffolding
Work Life

Nobody Has Built The Agency Young Talent Actually Wants

4 weeks ago

A young figure on a stool explaining something on a laptop to a senior figure sitting back and listening
Work Life

What Happens When The Intern Knows The Tool Better Than The Creative Director?

4 weeks ago

A revolving door mid-spin, one panel photographic colour, the rest flat solid silhouette
Work Life

Why Young Talent Leaves Agencies Before Agencies Understand Them

Aug 22, 2026

A young creative sketching by hand, their shadow rendered as a bold blue silhouette overlaid with faint data lines
Work Life

If Everyone Has The Same AI Tools, What Makes A Creative Valuable?

Aug 18, 2026

A young professional's profile portrait set against a bold terracotta circle and sand geometric shapes
Work Life

Gen Z Does Not Want An Easy Agency. It Wants A Better One.

Aug 12, 2026