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✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah ✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC ✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities ✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business ✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies ✦Reliance And Rolls-Royce Will Build A Combat Engine In India ✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim ✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi ✦How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like ✦Why Social Search Is Becoming as Important as Google Search ✦Madison World Appoints Abhay Sachar AVP For Turnt And Anugrah ✦Parag Murudkar Named Head Of Marketing At Aditya Birla Sun Life AMC ✦Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities ✦Rohit Kapoor, the CEO Running Swiggy's Food Delivery Business ✦Can AI-Generated Work Win A Cannes Lion, And Should It?✦Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?✦PV Sindhu Becomes Brand Ambassador For Hero Future Energies ✦Reliance And Rolls-Royce Will Build A Combat Engine In India ✦AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim ✦Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi ✦How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like ✦Why Social Search Is Becoming as Important as Google Search

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Campaigns That Built India

12 stories

The campaigns that changed how India feels, buys and celebrates. A series on the advertising that became culture.

Halftone collage of bridal bangles and a child's hand, marking Tanishq's 2013 remarriage wedding film

Campaigns That Built India

How Tanishq's Remarriage Film Changed What an Indian Bride Could Look Like

In October 2013, Tanishq spent ninety seconds on a bride getting married again, with her young daughter in the frame. It did not argue for anything. It simply showed a wedding.

Halftone collage of a cutting-chai glass beside a small alarm clock, marking Tata Tea's Jaago Re campaign

How Tata Tea's Jaago Re Turned a Cup of Chai Into a Civics Lesson

Halftone collage of a ceiling fan mid-spin, marking the Havells Hawa Badlegi campaign

How Havells' Hawa Badlegi Used a Ceiling Fan to Argue With India

More

How Titan Turned a Watch Into the Joy of Gifting

How Nike's Da Da Ding Gave Indian Women Athletes a New Beat

How Airtel's Jo Mera Hai Wo Tera Hai Turned Sharing Into a Friendship Anthem

How Amul's Topical Ads Turned a Butter Brand Into India's Sharpest Cultural Commentator

How Vodafone's ZooZoos Took Over IPL and Became India's Most Loved Ad Characters

How Asian Paints' Har Ghar Kuch Kehta Hai Gave Indian Homes a Voice

More in Campaigns That Built India

How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream

How Hamara Bajaj Became the Soundtrack of India's Middle-Class Dream

How Fevicol's Bus Ad Turned a Glue Brand Into an Indian Cultural Joke

How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India

How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India

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