Your Daily Dose of Ad World Buzz
Latest
✦Will AI Make It Harder To Get Your First Agency Job?✦Chinmayee Rout Joins EssenceMediacom To Lead Google India Planning✦Hoopr Appoints Moushumi Chandra To Lead Its East India Business✦Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon✦Wondrlab Puts Seven AI Agents Behind Influencer Campaigns In WondrAgents✦Duolingo Turns Ullu Da Pattha Into A Compliment For Punjabi Learners✦SpeakX Signs MS Dhoni To Tell India Muh Khol, English Bol✦Pixxel Raises 100 Million Dollars In The Largest Indian Space Round✦Tewolde Gebremariam Takes Operational Charge Of Air India✦ReBid Adds ChatGPT Ads Activation And Analytics To Its Platform✦What Advertising Becomes When AI Agents Do The Buying✦How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument✦Will AI Make It Harder To Get Your First Agency Job?✦Chinmayee Rout Joins EssenceMediacom To Lead Google India Planning✦Hoopr Appoints Moushumi Chandra To Lead Its East India Business✦Prowl Takes Tiger Shroff's Grooming Range To 18 SKUs On Amazon✦Wondrlab Puts Seven AI Agents Behind Influencer Campaigns In WondrAgents✦Duolingo Turns Ullu Da Pattha Into A Compliment For Punjabi Learners✦SpeakX Signs MS Dhoni To Tell India Muh Khol, English Bol✦Pixxel Raises 100 Million Dollars In The Largest Indian Space Round✦Tewolde Gebremariam Takes Operational Charge Of Air India✦ReBid Adds ChatGPT Ads Activation And Analytics To Its Platform✦What Advertising Becomes When AI Agents Do The Buying✦How Surf’s Lalitaji Made Thrift The Smart Woman’s Argument
Campaigns

Hyundai Marks 30 Years in India with a Shah Rukh Khan-Led Campaign

Ad Tribe! Bureau1 min read
Shah Rukh Khan in Hyundai's 30-year anniversary campaign film

Hyundai Motor India has launched a new campaign featuring Shah Rukh Khan alongside Tarun Garg, the company's MD and CEO in India, marking 30 years of the actor's association with the brand. The film opens with Khan arriving in his Hyundai Creta before company officials tell him it no longer has approval, and a playful misunderstanding unfolds as he believes he is being replaced as brand ambassador.

  • Brand: Hyundai Motor India
  • Campaign: three-film series marking 30 years with Shah Rukh Khan
  • Also featured: Tarun Garg, MD and CEO, Hyundai Motor India
  • Premise: a playful "change in leadership" misunderstanding between Khan and Garg

Turning a Three-Decade Endorsement Into the Story Itself

Most long-running celebrity endorsements eventually go stale precisely because the relationship itself is never acknowledged on screen, treated instead as a constant backdrop rather than something with its own history. By making the 30-year association the explicit subject of the film, and having Khan briefly believe he's being dropped, Hyundai turns brand longevity, usually an invisible asset, into a piece of content with its own dramatic tension and payoff.

Putting a CEO in Front of the Camera

Featuring Tarun Garg alongside Khan is a notable departure from the usual pattern of keeping company leadership off-screen in celebrity-led campaigns, instead using the CEO's presence to add a layer of corporate authenticity to what could otherwise read as a purely nostalgic marketing exercise. It signals a growing comfort among Indian auto marketers with blending leadership visibility into brand storytelling, treating the CEO relationship with a brand ambassador as part of the narrative rather than something kept strictly behind the scenes.

More on Ad Tribe Campaigns.

#Long-Term Brand Endorsement#Hyundai Shah Rukh Khan 30 Years#Hyundai Motor India Campaign#Tarun Garg Hyundai
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.