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Campaigns

Hyundai Marks 30 Years in India with a Shah Rukh Khan-Led Campaign

Ad Tribe! Bureau1 min read
Shah Rukh Khan in Hyundai's 30-year anniversary campaign film

Hyundai Motor India has launched a new campaign featuring Shah Rukh Khan alongside Tarun Garg, the company's MD and CEO in India, marking 30 years of the actor's association with the brand. The film opens with Khan arriving in his Hyundai Creta before company officials tell him it no longer has approval, and a playful misunderstanding unfolds as he believes he is being replaced as brand ambassador.

  • Brand: Hyundai Motor India
  • Campaign: three-film series marking 30 years with Shah Rukh Khan
  • Also featured: Tarun Garg, MD and CEO, Hyundai Motor India
  • Premise: a playful "change in leadership" misunderstanding between Khan and Garg

Turning a Three-Decade Endorsement Into the Story Itself

Most long-running celebrity endorsements eventually go stale precisely because the relationship itself is never acknowledged on screen, treated instead as a constant backdrop rather than something with its own history. By making the 30-year association the explicit subject of the film, and having Khan briefly believe he's being dropped, Hyundai turns brand longevity, usually an invisible asset, into a piece of content with its own dramatic tension and payoff.

Putting a CEO in Front of the Camera

Featuring Tarun Garg alongside Khan is a notable departure from the usual pattern of keeping company leadership off-screen in celebrity-led campaigns, instead using the CEO's presence to add a layer of corporate authenticity to what could otherwise read as a purely nostalgic marketing exercise. It signals a growing comfort among Indian auto marketers with blending leadership visibility into brand storytelling, treating the CEO relationship with a brand ambassador as part of the narrative rather than something kept strictly behind the scenes.

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