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✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side
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Vineeth Koppula

7 articles

Priyan DC, founder and CEO of Star Squared PR, in front of a grid of communication icons, for an Ad Tribe interview
People

Priyan DC: "Trust Cannot Be Created Through Messaging Alone"

Ten years into Star Squared PR, its founder on building an agency clients stay with.

2 weeks ago

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A halftone hand holding a broken bar of chocolate on an electric violet ground
Campaigns That Built India

How Cadbury's Kuch Khaas Hai Turned Chocolate Into a Celebration for India

Jul 6, 2026