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✦Traffic Signal: The 90-Second Sales Pitch✦Royaloak Value Stores Post Early Sales In Smaller Towns✦JioStar Opens Its Regional-Language Cricket Feeds To Advertisers✦Fastrack Perfumes Makes Fragrance Look Good Enough To Eat✦Lenskart Builds An Eyewear Collection Out Of Indian Music✦MTR Builds A Festive Campaign Around A Book Of Sweet Talk✦Flipkart Opens A Retirement Home For Old Appliances✦Is Freelance Becoming A Career Choice, Not A Backup Plan?✦ixigo for work Puts Corporate Fares Inside The Main App✦Suhaas Sonpar Takes Over Commercials And Revenue At Ai+ Smartphone✦Facebook Reels Take Over The Opening Screen In An India Test✦Giamaria Fernandes Joins Tilt Brand Solutions To Head Design✦Traffic Signal: The 90-Second Sales Pitch✦Royaloak Value Stores Post Early Sales In Smaller Towns✦JioStar Opens Its Regional-Language Cricket Feeds To Advertisers✦Fastrack Perfumes Makes Fragrance Look Good Enough To Eat✦Lenskart Builds An Eyewear Collection Out Of Indian Music✦MTR Builds A Festive Campaign Around A Book Of Sweet Talk✦Flipkart Opens A Retirement Home For Old Appliances✦Is Freelance Becoming A Career Choice, Not A Backup Plan?✦ixigo for work Puts Corporate Fares Inside The Main App✦Suhaas Sonpar Takes Over Commercials And Revenue At Ai+ Smartphone✦Facebook Reels Take Over The Opening Screen In An India Test✦Giamaria Fernandes Joins Tilt Brand Solutions To Head Design
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Author

Sanjay Chakraborty

Chief Marketing Communication Advisor at ESS-K-SEE Consultancy, Ahmedabad.

1 article

A traffic signal and a bunch of roses as white-bordered halftone cutouts on amber, for a column on selling at the lights
Tribe Ticks

Traffic Signal: The 90-Second Sales Pitch

Ninety seconds at a red light, a hit rate of one in a hundred, and a sales process executed better than most of what happens in a boardroom.

1 hour ago