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✦Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing ✦Amy Ginsberg Named Chief Investment Officer At Digitas North America ✦Zeeba Names Chef Vikas Khanna Its Global Brand Ambassador ✦Ashwath Swaminathan, Growth Marketing Under a Stopwatch ✦A Simple Agency Wins Foxtale's OOH Mandate, Starting With Shah Rukh Khan ✦Can A Brand's Voice Stay Consistent When AI Is Doing More Of The Writing?✦Crompton Rebrands Around A New Emblem And A Super-Premium Brand ✦What Happens To Creative Careers After 40?✦Kinetic Luna: From Middle-Class Icon to Electric Comeback ✦Varun Singh Named Chief Business Officer At Unolabs Technologies ✦Rafique Pathan Joins Pudhari Publications As Head Of Digital Business ✦Prerna Vohra Joins BIG FM As Content And IP Licensing Head ✦Jessica Shoemaker Joins Netflix As Global Director Of Product Marketing ✦Amy Ginsberg Named Chief Investment Officer At Digitas North America ✦Zeeba Names Chef Vikas Khanna Its Global Brand Ambassador ✦Ashwath Swaminathan, Growth Marketing Under a Stopwatch ✦A Simple Agency Wins Foxtale's OOH Mandate, Starting With Shah Rukh Khan ✦Can A Brand's Voice Stay Consistent When AI Is Doing More Of The Writing?✦Crompton Rebrands Around A New Emblem And A Super-Premium Brand ✦What Happens To Creative Careers After 40?✦Kinetic Luna: From Middle-Class Icon to Electric Comeback ✦Varun Singh Named Chief Business Officer At Unolabs Technologies ✦Rafique Pathan Joins Pudhari Publications As Head Of Digital Business ✦Prerna Vohra Joins BIG FM As Content And IP Licensing Head

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Author

Meghana

38 articles

How Brand Tone of Voice Is Decided Inside Creative Rooms

Nobody sees the internal debate that decided a brand should sound witty rather than warm. Here is how it gets made.

1 day ago

All articles

Why Some Ideas Look Great in the Room but Fail Outside It

Why Some Ideas Look Great in the Room but Fail Outside It

1 week ago

The Fall of Jingles and the Loss of Sonic Memory

The Fall of Jingles and the Loss of Sonic Memory

1 week ago

How Advertising Teams Handle Last-Minute Changes

How Advertising Teams Handle Last-Minute Changes

2 weeks ago

How IPL Changed Indian Advertising Forever

How IPL Changed Indian Advertising Forever

2 weeks ago

How Client Feedback Changes a Creative Idea

How Client Feedback Changes a Creative Idea

2 weeks ago

The Rise of Moment Marketing and the Fall of Originality

The Rise of Moment Marketing and the Fall of Originality

2 weeks ago

The Difference Between a Creative Idea and a Sellable Idea

The Difference Between a Creative Idea and a Sellable Idea

2 weeks ago