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✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names ✦How Liril’s Waterfall Changed What Indian Advertising Could Show ✦Will Procurement Judge Agencies On Speed Instead Of Headcount?✦Simon Shaw Leaves King Salman Park For Advisory Work ✦Sugatha Karthikeyan Joins Haleon As Region Head For The West ✦The EPIC Company Acqui-Hires The Dosa Studios ✦Greenply Turns TermiVax Into A Termite News Bulletin ✦Smith & Jones Puts Pasta Masala In The School Tiffin ✦Aman Gupta, Who Made the Founder the Advertisement ✦Vijay Sales Signs Rahul Dravid To Sell Apnapan ✦Google Moves Display Impressions To Begin To Render In 2027 ✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names ✦How Liril’s Waterfall Changed What Indian Advertising Could Show ✦Will Procurement Judge Agencies On Speed Instead Of Headcount?✦Simon Shaw Leaves King Salman Park For Advisory Work ✦Sugatha Karthikeyan Joins Haleon As Region Head For The West ✦The EPIC Company Acqui-Hires The Dosa Studios ✦Greenply Turns TermiVax Into A Termite News Bulletin ✦Smith & Jones Puts Pasta Masala In The School Tiffin ✦Aman Gupta, Who Made the Founder the Advertisement ✦Vijay Sales Signs Rahul Dravid To Sell Apnapan ✦Google Moves Display Impressions To Begin To Render In 2027

Author

Jeel Gandhi

Jeel Gandhi is the chief executive of Under25, and writes here on Gen Z culture, creator communities and what cultural relevance asks of brands.

1 article

A halftone cut-paper collage of a young person's face sliced into offset bands beside a bold empty speech bubble on a flat coral background

Culture Moves at Gen Z Speed, Can Brands Keep Up?

Gen Z do not wait for culture to be handed down. They build it, and they can tell when a brand is participating rather than borrowing.

2 hours ago