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Author

Jeel Gandhi

Jeel Gandhi is the chief executive officer of Under25, and writes here on Gen Z culture, creator communities and what cultural relevance asks of brands.

1 article

A halftone cut-paper collage of a young person's face sliced into offset bands beside a bold empty speech bubble on a flat coral background

Culture Moves at Gen Z Speed, Can Brands Keep Up?

Gen Z do not wait for culture to be handed down. They build it, and they can tell when a brand is participating rather than borrowing.

Sep 5, 2026