Pravis, a tech-first growth marketing agency, has taken a bold step in redefining the future of digital marketing by appointing Ritu Sharda as its Partner and Chief Creative Officer (CCO). With over two decades of experience in crafting iconic brand narratives, Sharda is set to transform Pravis into a powerhouse where creativity and performance marketing work hand in hand.
Bridging Creativity & Performance Marketing
In today’s fragmented digital landscape, creativity is often forced into silos—brand storytelling on one side and performance marketing on the other. However, Sharda believes that real brand success lies in seamlessly integrating the two. She is determined to make Pravis a space where innovation drives results, ensuring that brands not only stand out but also achieve tangible growth.
“Creativity in the digital world is being forced into silos—brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them,” said Ritu Sharda.
A Powerhouse of Creative Excellence
Sharda’s legacy in the advertising world is nothing short of remarkable. Over the years, she has led award-winning campaigns for global brands like:
Mirinda (#ReleaseThePressure) – Advocating mental well-being among teenagers.
Thums Up (#PalatDe, #DumHaiTohDikha) – Inspiring resilience and courage.
Imperial Blue (#MenWillBeMen) – A campaign that struck a chord with audiences.
Apollo Tyres (Adopt a Pothole) – A creative take on road safety.
All Out (#StandByToughMoms) – Celebrating the strength of motherhood.
Ritu Sharda expertise in blending creativity with purpose has earned her seats on the jury panels of prestigious advertising awards such as Cannes Lions, The One Show, D&AD, and Effies APAC. She has also been a speaker at the global 3% conference, a testament to her impact in shaping the creative industry.
Pravis’ Vision: A Full-Funnel Approach to Brand Growth
Pravis is on a mission to break the industry norm where brands work with multiple agencies to manage different aspects of marketing. Co-Founder Vishal Gupta explains how this results in lower ownership and agility. “Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly.”
Co-Founder Prashant Sinha echoed similar thoughts, emphasising the role of creativity as a growth driver. “In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world.”
Pravis’ Growing Client Portfolio
Since its inception 18 months ago, Pravis has rapidly expanded, working with leading brands such as:
Johnson’s Baby
Danone
Voltas Beko
Volvo
Neutrogena
Aveeno Baby
PNB MetLife
Canara HSBC Life Insurance
Philips Appliances
Stayfree
Apollo Tyres
With Ritu Sharda joining the leadership team, Pravis is set to further strengthen its creative capabilities and reinforce its commitment to delivering data-driven, impactful brand solutions.
The Road Ahead
As digital marketing evolves, the need for creative excellence fused with strategic execution becomes more vital than ever. Ritu Sharda’s vision aligns perfectly with Pravis’ core belief—where every marketing initiative is backed by strong storytelling and measurable impact. Her appointment signals an exciting new phase for Pravis, one that is sure to redefine how brands approach growth in a digital-first world.
