Hershey India has launched a heartfelt Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’, spotlighting the beauty of everyday gestures that express love in the simplest yet most meaningful ways.
A Celebration of Everyday Love
The campaign unfolds through six short films, each illustrating how love is often shown through small, everyday actions rather than grand declarations. Whether it’s checking in on a loved one, sharing a quiet moment, or offering a comforting presence, the films highlight the subtle but powerful ways people connect with each other.
By moving beyond conventional romantic portrayals, Hershey India reinforces that love exists in all relationships – between partners, family members, and friends. The campaign encourages people to cherish and acknowledge these everyday moments that define love.
Chocolates as a Symbol of Connection
Hershey India’s beloved range, including HERSHEY’S KISSES, EXOTIC DARK, BARS, and CHOCO TUBES, plays a central role in the campaign, underscoring how chocolates have long been a symbol of warmth, affection, and togetherness. The brand positions its products as a simple yet heartfelt way to express love, making every shared moment even sweeter.
A Word from Hershey India
Speaking about the campaign, Luigi Mirri, General Manager of Hershey India & APAC, shared, “Love is present in the simplest of interactions—sometimes, it’s just a small gesture that speaks volumes. With this campaign, we want to remind people that love doesn’t always need grand expressions; it thrives in real, everyday moments. At Hershey, we believe that our chocolates help create and celebrate these special connections.”
An Invitation to Celebrate Love
With ‘Sometimes, Love Sounds Like…’, Hershey India invites consumers to embrace and express love in their own way. Whether through a thoughtful word, a quiet moment, or sharing a piece of chocolate, the campaign reminds us that love is all around us—woven into the smallest moments of daily life.
This Valentine’s Day, Hershey India encourages everyone to celebrate love not just with words but through meaningful gestures that truly make a difference.
