FCB Group India has appointed Aanandita Banerjee as the new Head of Production for 456 Studios, the agency’s dedicated production arm. Her appointment comes at a time when FCB Group India is experiencing strong growth, with a 15-20% revenue increase and $8 million in new business wins in 2024.
Globally, 456 Studios has played a major role in FCB’s creative success, contributing to over 55% of its award-winning work. Banerjee, known for her expertise in large-scale creative and production initiatives, has worked with major brands like Mondelez, Spotify, Reckitt, Airtel, HDFC Bank, Mercedes-Benz, Audi, Hero, and boAt.
A Vision for Production Excellence
Dheeraj Sinha, CEO of FCB Group India & South Asia, welcomed her appointment, saying, "Aanandita strengthens our vision for 456 Studios as a leader in production excellence. At FCB, we see creativity as an economic multiplier, and with her at the helm, we aim to set new benchmarks in storytelling, scale, and impact."
Kerry Hill, EVP & Global Director of Production at FCB, echoed this sentiment, highlighting how 456 Studios is redefining production by merging craft, technology, and creativity. He added, "Our goal is to build a global production ecosystem that not only elevates creativity but also delivers real business impact for our clients. With Aanandita leading in India, we are set to achieve new heights."
Aanandita Banerjee’s Perspective
Speaking about her new role, Banerjee shared her passion for production, saying, "Production isn’t just about execution—it’s about amplifying creativity and making an impact. At FCB, I’m excited to push boundaries and ensure production plays a key role in our creative journey. Under Dheeraj’s leadership, bold thinking thrives, and I look forward to driving innovation—whether through AI or reimagining production for today’s platform-driven world."
With Banerjee leading 456 Studios in India, FCB Group India is looking to further solidify its position as a powerhouse in creative production and storytelling at scale.
