Weddings are magical, but what happens after?
As the confetti settles and the laughter fades, a quiet emptiness often lingers in the hearts of parents. They’ve spent months, sometimes years, pouring every ounce of love, effort, and energy into making their child’s big day unforgettable. Yet, once the celebration is over, they return to the same routine, their sacrifices rarely acknowledged.
Nasher Miles, India’s new-age luggage brand, is here to change that. With their latest initiative – the Parent Honeymoon, they’re rewriting traditions and making sure parents get the celebration they truly deserve.A Honeymoon for the Ones Who Made Yours Possible
Weddings are often seen as the beginning of a new chapter for the couple. But what about the parents who made it all happen? The sleepless nights, endless planning, and quiet sacrifices go unnoticed in the whirlwind of ceremonies and celebrations.
Nasher Miles is stepping in to honour their devotion with an extraordinary gift – an all-expenses-paid honeymoon to Dubai for one lucky couple’s parents.
And it’s not just a giveaway; it’s a movement. A cultural shift in how we express gratitude to those who gave us everything.
How It Works
The campaign invites newlyweds to nominate their parents by sharing heartfelt reasons why they deserve this unforgettable trip. It’s a chance to tell the world about their sacrifices, their love, and the endless ways they made your wedding magical.
The most touching story will see the parents whisked away to Dubai, where they’ll experience luxury, relaxation, and adventure – something they probably never prioritised for themselves.
More Than Just a Trip – A Celebration of Love
To bring this vision to life, Nasher Miles is going all out. The campaign will be backed by an emotional ad film, designed to tug at heartstrings and inspire more people to embrace this culture of appreciation.
Additionally, the brand has teamed up with sponsors from the fashion, travel, tech, luxury, skincare, and lifestyle industries to make this trip extra special for the winning couple.
Why This Matters
It’s easy to get caught up in the excitement of a wedding, but once the event is over, parents are often left with a bittersweet silence. They’ve spent months ensuring every detail is perfect, only to suddenly find themselves back to normal life, with nothing in return.
Nasher Miles’ Parent Honeymoon is about changing that narrative. It’s about saying "thank you" in the grandest way possible – not just with words, but with an experience they will cherish forever.
Because as they planned our wedding, we can plan their honeymoon.
