In a groundbreaking move to improve digital security for millions of Indians, AutumnGrey, a Grey company, in collaboration with Axis Bank, has launched Devanagari PIN—a revolutionary new way to create and remember PINs.
Digital security in India has long been compromised by predictable PIN combinations such as birthdates, anniversaries, or simple patterns. Devanagari PIN tackles this vulnerability by offering a truly Indian solution: a custom-built font that reveals hidden numbers within the Devanagari script.
At the core of this innovation is a simple yet powerful idea—transforming familiar, meaningful words into secure, hard-to-guess PINs. This Republic Day, the campaign for Axis Bank invites Indians to embrace a safer, smarter method to protect their financial information.
The Devanagari PIN font acts as a visual mnemonic, blending the rich cultural heritage of the Devanagari script with modern technology. It uncovers hidden numbers within the characters of Devanagari, enabling users to create PINs that are:
- Easier to remember: Users can choose meaningful words such as names, mantras, or beloved places.
- Nearly impossible to guess: Hackers will find it much more challenging, as PINs no longer follow the familiar pattern of dates or common combinations.
With this innovative approach, Devanagari PIN not only strengthens security but also celebrates India’s linguistic heritage, making digital security both personal and intuitive.
To experience this innovation, users can visit www.devanagaripin.com. The platform guides users in generating their own secure PINs, ensuring that cherished memories or phrases now serve as impenetrable layers of protection.
“Innovation doesn’t always mean inventing something entirely new. It can also mean reimagining what we already have. With Devanagari PIN, we’ve transformed a global issue into a uniquely Indian solution. This is creativity with purpose, making banking safer and more personal for millions,” said Anusha Shetty, Chairperson and Group CEO of Grey India.
