Dentsu India has announced the elevation of Sujata Dwibedy as CEO of dentsu X and Jose Leon as CEO of its Retail Media Business. These strategic appointments reaffirm the company’s commitment to innovation and leadership in the evolving media and advertising landscape. Both Dwibedy and Leon will continue to report to Anita Kotwani, CEO of Media, South Asia, Dentsu.
Sujata Dwibedy to Lead dentsu X
In her new role as CEO of dentsu X, Sujata Dwibedy will steer the agency into its next phase of growth. With over 26 years of experience in strategy, planning, research, buying, and innovation, she brings a wealth of expertise to the role. Dwibedy’s focus will be on delivering integrated excellence across media, technology, and creative services while fostering impactful partnerships and driving exceptional outcomes for clients and consumers alike.
Sharing her vision, Dwibedy stated, “This is an extraordinary opportunity to lead dentsu X at such a transformative moment for the industry. dentsu X has always stood for audacity and innovation, and I am deeply honoured to lead its journey into a bold new era. My focus will be on building scalable solutions, fostering enduring partnerships, and cultivating a culture that empowers our people to thrive. Together, we will shape the future of brand and business transformation with purpose and precision.”
Jose Leon to Spearhead Retail Media Business
As the newly appointed CEO of the Retail Media Business, Jose Leon will focus on strengthening retailer partnerships and leveraging his expertise across both the buy and sell sides of retail media to drive additional revenue. His appointment underscores Dentsu India’s strategic focus on expanding its retail media capabilities through consultation, implementation, and activation.
Leon has extensive experience in deep tech, commerce, and digital consulting, having held leadership roles at renowned global platforms such as Adobe and Publicis. Prior to this new position, he served as CEO of dentsu X, successfully transitioning leadership to Dwibedy.
Leon emphasised the growing importance of retail media, stating, “Retail Media, or New Stream Media, is now seen as a game-changer for boosting retailer profits. With AI, we deliver hyper-personalised content by integrating data in near real-time, transforming advertising. This automation and personalisation drive better media efficiency, helping advertisers prove their advertising spend. As New Stream Media grows rapidly, dentsu has built strong capabilities to run tech-driven campaigns and scale partnerships. I’m excited to build on this momentum and expand these efforts in India.”
Dentsu Leadership’s Perspective
Commenting on these pivotal appointments, Harsha Razdan, CEO, South Asia, Dentsu, said, “Sujata and Jose’s appointments reflect our relentless pursuit of excellence and our commitment to staying ahead of the curve. Sujata’s extensive expertise in strategic growth, operational efficiency, and building high-performing teams aligns seamlessly with our ambitions. Combined with Jose’s deep understanding of data, omnichannel campaign execution, and retail, this leadership duo will propel dentsu to new heights, delivering unparalleled value and innovation to our clients.”
As Dentsu India continues to evolve in an increasingly dynamic advertising and media ecosystem, these leadership changes signify a bold step towards the future, reinforcing its commitment to growth, innovation, and strategic leadership.
