Crayons Advertising has welcomed back its former President, Ranjan Bargotra, as Executive Director. His return signals a renewed focus on strategic expansion and creative excellence, reinforcing the agency’s commitment to delivering innovative and impactful campaigns.
A Familiar Face Returns
After a brief sabbatical, Bargotra is stepping back into the leadership team at Crayons Advertising. Having played a crucial role in shaping the agency’s direction during his previous tenure, he now aims to drive growth, explore new opportunities, and strengthen the company's reputation in the advertising industry. His expertise in handling diverse campaigns, from corporate branding to political marketing, makes him a valuable asset for the agency.
A Legacy of Success in Advertising
Bargotra’s extensive experience spans some of the most influential brands in the industry. Throughout his career, he has worked with prominent names such as:
Kajaria Tiles – Helping the brand carve out a distinct presence in the market.
Fortis Healthcare – Elevating brand trust and recognition in the healthcare sector.
Kohinoor Rice – Strengthening brand positioning in the competitive FMCG space.
ITC Fortune Hotels – Showcasing hospitality excellence through strategic marketing.
APL Apollo – Enhancing brand credibility and consumer engagement.
Beyond corporate branding, Bargotra has also been actively involved in political campaigns for both national and regional parties, showcasing his ability to craft narratives that resonate with a broad audience.
A Vision for the Future
With Bargotra’s return, Crayons Advertising is poised to embark on a transformative journey. The agency is set to embrace digital innovations, expand its client portfolio, and build on its legacy of creative storytelling.
“Crayons has always been home,” Bargotra shared. “I’m excited to be back and look forward to driving growth, innovation, and meaningful partnerships in this new phase.”
More Than Just Advertising
In addition to his work in the advertising sector, Bargotra is actively engaged in social initiatives. He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is involved with Digital Health Associates, contributing to advancements in digital healthcare solutions.
The Road Ahead
Crayons Advertising has built a strong reputation in the industry, and with Bargotra’s leadership, the agency is expected to scale new heights. His strategic mindset and industry insights will help the company navigate the evolving advertising landscape while staying true to its creative roots.
With Ranjan Bargotra back at the helm, Crayons Advertising is set to push the boundaries of creativity and innovation, reinforcing its position as a powerhouse in the advertising world.
Final Thoughts
Leadership transitions play a crucial role in shaping an organisation’s future. With Bargotra’s expertise, Crayons Advertising is well-positioned to embrace change, adapt to new market dynamics, and create impactful campaigns that connect brands with audiences.
