Finding the Right Vibe for Your Stay
Planning a trip is an exciting journey—from selecting destinations to curating memorable experiences. However, one of the biggest challenges for travellers, especially Millennials and Gen Z, is finding a hotel that matches the mood and expectations of their trip. Recognising this need, Flipkart-owned online travel agency Cleartrip has unveiled an innovative feature—‘Explore Hotels by Vibe’—to revolutionise the way users search for accommodations.
This cutting-edge feature allows travellers to select hotels based on the atmosphere they desire, ensuring that their stay complements the purpose of their trip. Whether one is looking for a peaceful retreat, a lively party destination, or a charming boutique stay, Cleartrip’s ‘Vibes’ feature eliminates the guesswork and simplifies the hotel selection process.
Why Cleartrip Introduced ‘Vibes’
According to Tavleen Bhatia, Chief Marketing and Revenue Officer at Cleartrip, travel should be exciting, but booking hotels often feels cumbersome.
“While booking hotels, users typically enter the city, number of guests, and dates. Then comes the overwhelming process of applying filters, checking maps, reading reviews, and consulting others before making a decision. Even after all this effort, there’s still uncertainty about whether the chosen hotel will match expectations.”
With Explore Hotels by Vibe, Cleartrip aims to make the process more intuitive. Instead of relying solely on ratings, reviews, and amenities, users can select their hotel based on the ambiance they envision for their stay. The feature offers curated suggestions by analysing location, amenities, and AI-driven guest review summaries.
How ‘Vibes’ Works
The ‘Vibes’ feature streamlines the hotel search experience by categorising accommodations into different moods or themes. Some key aspects include:
✔ AI-Powered Reviews: Cleartrip’s AI technology analyses guest reviews and highlights key insights about the hotel’s atmosphere.
✔ Custom Filters: Users can choose from pre-defined ‘vibes’ such as party hotspots, romantic getaways, nature retreats, and more.
✔ Instant Recommendations: Instead of manually sifting through countless listings, users receive personalised hotel suggestions that align with their chosen vibe.
Khushi Kapoor Brings ‘Vibes’ to Life
To amplify the launch of this feature, Cleartrip has roped in Bollywood actress Khushi Kapoor for its latest campaign. The promotional video portrays Kapoor envisioning her dream vacation—relaxing by the pool with her friends. However, her dream quickly turns into a nightmare as an unexpected family birthday party disrupts the peaceful setting.
Waking up from her dream, she promptly turns to Cleartrip’s ‘Vibes’ feature to ensure that her trip aligns with her expectations. The ad film conveys the ease and efficiency of the feature, reinforcing the idea that finding the right vibe is just as important as booking the right hotel.
Beyond Traditional Brand Ambassadors
Unlike conventional celebrity endorsements, Cleartrip strategically collaborates with personalities and influencers who resonate with the campaign’s messaging. The brand previously teamed up with Chetan Bhagat to debunk travel myths and continues to align its marketing strategies with relevant audience touchpoints.
The latest campaign film was produced in collaboration with ZeroFifty Mediaworks, a creative agency founded in 2024 by former executives from Lintas and Tilt Brand Solutions—T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee.
Target Audience & Changing Travel Trends
The ‘Vibes’ feature primarily caters to Millennials and Gen Z travellers aged 22 to 35—a demographic that prioritises experience-driven travel. This group actively seeks immersive vacations that align with their personalities and moods.
According to a report by Snap Inc. and Boston Consulting Group, Gen Z’s economic influence is on the rise. By 2035, direct spending by Gen Z is expected to reach $1.8 trillion, meaning that every second rupee spent in India will be attributed to a Gen Zer. This underscores the importance of catering to their evolving preferences, and Cleartrip is well-positioned to tap into this trend.
Why This Feature is a Game-Changer
The travel industry is rapidly evolving, and personalisation has become a key factor in enhancing user experience. Cleartrip’s ‘Vibes’ feature represents a shift from traditional hotel booking methods to a more immersive, preference-driven approach. Here’s why it stands out:
📌 Removes Guesswork: Users no longer have to rely on extensive research to find the perfect hotel—they can simply select their vibe and book accordingly.
📌 Enhances Decision-Making: AI-driven insights provide accurate recommendations based on real user reviews, reducing uncertainty.
📌 Saves Time: Instead of scrolling through hundreds of listings, users receive instant, curated options that fit their mood.
📌 Aligns with the Experience Economy: With Gen Z and Millennials prioritising experiences over material possessions, Cleartrip’s ‘Vibes’ feature is a timely innovation.
Final Thoughts
With its ‘Explore Hotels by Vibe’ feature, Cleartrip is transforming the way travellers book accommodations. This user-friendly, AI-powered tool ensures that every hotel stay aligns with the traveller’s expectations, making vacations more enjoyable and hassle-free.
As the travel industry continues to adapt to changing consumer behaviour, Cleartrip’s latest innovation sets a new benchmark for personalised booking experiences. Whether you’re planning a lively getaway with friends, a tranquil retreat, or a romantic escape, Cleartrip’s ‘Vibes’ feature ensures you find the perfect stay every time.
So, the next time you plan a trip, let your vibe lead the way! 🚀
