Pedigree India has rolled out a heartwarming new campaign for its Gravy Range, fronted by Bollywood actor and pet parent Kriti Sanon. The campaign highlights not only the emotional connection between pets and their families but also the nutritional value that Pedigree’s wet food brings to the table.
Strengthening Emotional Bonds Through Nutrition
In today’s evolving pet care landscape, Indian pet parents are more informed and emotionally invested in their pets’ well-being. Mars Petcare India, the parent company behind Pedigree, aims to meet this rising awareness with food that serves both love and science.
Ayesha Huda, Chief Marketing Officer, Mars Petcare India, commented:
“Pet parenting in India is evolving, and as market leaders, we are confident about the readiness of pet parents to dive deeper into their pet’s nutritional needs. Our gravy range is built to fulfill that deepening demand. With Kriti, we’re celebrating both the emotional bond and the nutritional benefits that Pedigree Gravy brings to pet homes. The goal is to make it a mealtime staple.”
Kriti Sanon’s Take on Pet Love
The campaign film captures the joy of feeding time—those simple, silent moments that often say the most in a pet-parent relationship.
Sharing her experience, Kriti Sanon said:
“Feeding time is one of my favourite parts of the day with my pet—it’s a beautiful moment of connection and excitement. It’s not just about food; it’s about trust and love. The Pedigree brand stands for making thoughtful choices for our furry companions, and I’m proud to highlight the goodness of their gravy range.”
The Science Behind the Love
Pedigree’s Gravy Range offers complete and balanced nutrition for both puppies and adult dogs. It is packed with protein, essential vitamins, minerals, and high moisture content to ensure hydration—especially important in India’s climate.
By combining taste, health, and love in a convenient format, the brand continues to redefine pet care in Indian households.
