Storytelling that Connects Emotion and Nutrition
Produced by Kulfi Collective, the ad film captures Bhumi Pednekar sharing candid, heartfelt moments with her dogs. Through these scenes, PEDIGREE® gravy emerges as more than just a meal — it becomes a symbol of care, affection, and daily bonding.
Ayesha Huda, Chief Marketing Officer, MARS Petcare India, shared:
“We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE® gravy range as a meaningful expression of that love through complete and balanced nutrition.
Our gravy supports better hydration, improved digestion, and overall well-being for dogs — combining taste with essential health benefits.”
She further added:
“Recent surveys show that over 60% of Gen Z and millennial pet parents in India consider their pets family.
Many are learning that home-cooked food alone doesn’t always meet a dog’s nutritional needs. With Bhumi as our partner, we’re connecting emotionally while also educating pet parents on how smart choices like gravy food can enhance a pet’s health.”
Bhumi Pednekar: “A Natural Partnership”
Expressing her enthusiasm, Bhumi Pednekar said:
“My partnership with the PEDIGREE® brand is a natural extension of the love I have for my pet.
PEDIGREE®’s commitment to 100% complete and balanced nutrition matches my belief that caring for pets goes beyond love — it means meeting their specific health needs too.”
She added:
“Our campaign celebrates the special bond we share with our pets. Saying ‘I love you’ to both PEDIGREE® and my furry friend feels completely natural. The wet food range is the perfect choice — nutritious and delicious!”
A Campaign that Extends Beyond Digital
Beyond the film, the campaign introduces innovative elements:
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Interactive installations in dog-friendly parks
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Collaborations with regional influencers to widen cultural relevance
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The tagline ‘I Pouch You’ — blending emotional storytelling with educational messaging
Through these efforts, PEDIGREE® India reinforces a powerful idea: feeding better isn’t just a responsibility — it’s an act of love.
