Strengthening Brand Appeal with a Recognised Face
Godrej Jersey Badam Milk, a leading flavoured milk brand from Creamline Dairy Products, a subsidiary of Godrej Agrovet, has announced renowned actor and entrepreneur Rana Daggubati as its brand ambassador. The partnership aims to reinforce the brand’s presence and strengthen its connection with consumers across key markets, particularly in South India.
A Blend of Taste, Health, and Trust
Speaking about the association, Rana Daggubati expressed his enthusiasm, stating, “I am delighted to join the Godrej Industries Group as the brand ambassador for Godrej Jersey Badam Milk. Made from real milk, it is naturally rich in protein, calcium, and essential vitamins A and D. This makes it the perfect combination of taste and energy. What resonates with me is Godrej’s unwavering commitment to trust, quality, and authenticity. The TVC is highly relatable, reflecting my own fast-paced lifestyle. In today’s hectic world, we all seek a refreshing break, and Godrej Jersey Badam Milk is the perfect companion.”
Strategic Brand Alignment
Shantanu Raj, Head of Marketing at Godrej Jersey, highlighted the synergy between the brand and its new ambassador: “Godrej Jersey Badam Milk has a strong legacy in the flavoured milk segment in Hyderabad and Telugu-speaking regions. Rana Daggubati, being an influential personality in Telugu cinema, is an ideal choice to represent the brand. His active lifestyle and advocacy for balanced, homegrown diets align perfectly with our brand values. We are confident this collaboration will boost our credentials in the refreshment category and expand our consumer base.”
A Campaign That Mirrors a Dynamic Lifestyle
The latest television commercial featuring Rana Daggubati showcases his fast-paced life—starting with a morning run, leading business meetings, shooting for films, hosting his show, and spending quality time with family. The ad demonstrates how Godrej Jersey Badam Milk fuels his day, serving as the ideal refreshing drink to keep him energised and prepared for every moment.
Creative Direction and Execution
Conceptualised and created by Mind Your Language!, the campaign takes a fresh approach to brand storytelling. Deepan Ramachandran, Founder & CCO of Mind Your Language!, elaborated on the creative process, saying, “Our goal was to modernise the brand’s appeal while staying true to its legacy. By featuring Rana Daggubati in both his professional and personal life, we have crafted a TVC that is engaging and relevant. Given today’s shorter attention spans, we employed a unique creative device—a rap format—to ensure the message is impactful while keeping the storytelling authentic.”
Expanding Market Reach
With this strategic partnership, Godrej Jersey Badam Milk aims to build a stronger brand recall, catering to health-conscious consumers looking for a nutritious and refreshing beverage. This campaign further positions the brand as a trusted choice in the flavoured milk category, reinforcing its commitment to quality and taste.
