Each year, April 22nd isn’t just a date—it’s a global call to action. As cities like Mumbai grapple with worsening air quality and the planet faces escalating threats—from vanishing rainforests to uncontrollable wildfires—Earth Day serves as a critical reminder of the environmental crossroads we face.
This year, the urgency couldn’t be louder. While policies and pledges have their place, it’s often creative campaigns that ignite public consciousness and push people from awareness to action.
In this roundup, we explore some of the most compelling Earth Day campaigns—both global and homegrown—that have used the power of storytelling, innovation, and visual impact to demand change.
1. Greenpeace Brazil – ‘What Planet is This?’
In partnership with Beta Collective, Greenpeace Brazil launched a visually arresting campaign for Earth Day 2025. Using authentic drone footage of climate-ravaged Brazilian landscapes, the film mimicked eerie, desolate planetary visuals. The twist? These images weren’t from Mars—they were real, and they were from Earth. The campaign jolted viewers into the realization that climate devastation is already here.
2. Honda – ‘Vertical Bike’
Back in 2022, Honda Peru and Ogilvy introduced the “Vertical Bike” to solve an unexpected issue—deforestation caused by harvesting aguaje fruit. The tech innovation allowed locals to climb tall palm trees without cutting them down. It saved forests, empowered indigenous communities like the Parinaris, and proved how brands can pair invention with impact.
3. Tata Tea Jaago Re – ‘Nursery Rhymes to Fight Climate Change’
Tata Tea’s Jaago Re campaign took a bold step by reimagining children’s rhymes to deliver strong environmental messages. Instead of passive lullabies, the rhymes became rallying cries for future generations—urging parents and kids to recognize their role in safeguarding the planet.
4. National Geographic UK – ‘Earth Day’
Through immersive storytelling and real-life visuals, Nat Geo’s Earth Day film urged viewers to reframe their connection with nature. The message? Protecting the planet starts at home, with the small choices we make daily.
5. Colgate – ‘Saving Water with Michael Phelps’
This powerful yet simple message featured Olympic swimmer Michael Phelps, urging people to turn off the tap while brushing. The call to conserve water resonated deeply, especially with younger audiences, highlighting that every drop matters.
6. Conservation International – ‘Nature Is Speaking’
With Julia Roberts voicing Mother Nature, and Edward Norton as The Soil, this series of short films from CI reminded humans they’re not above nature—they’re a part of it. The campaign was chillingly poetic and incredibly powerful.
7. Tata Power – ‘Embrace Mother Nature’
Tata Power launched its #GreenPowerShift initiative, encouraging users to rethink their energy sources. The campaign highlighted the shift from passive consumption to conscious choices in homes and communities.
8. Other Global Highlights
-
Back Market – Hack Market
-
Alpro – Earthdays
-
Greenpeace – LosSantos +3°C
-
Forever Oceans – Go Blue
-
UN – Seven Billion Dreams. One Planet. Consume with Care
-
Budweiser – Earth Day 2021
What These Campaigns Teach Us
From AI-powered nursery rhymes to tech-based solutions that stop deforestation, these Earth Day campaigns go beyond hashtags. They educate, provoke, and inspire. They’re not just about celebration—they’re about transformation.
And if we missed any campaign that made an impact, we’d love to hear from you.
Conclusion: Marketing for the Planet
In a world oversaturated with content, the most powerful messages are the ones that move people to act. These Earth Day campaigns have not only raised awareness but have also shown how brands can lead the way toward a greener tomorrow.
Because when it comes to saving the planet, every campaign counts—and every voice matters.
