Britannia Gobbles Unveils Softer Cakes with a Fun Twist in New Campaign
Britannia Gobbles Brings a Fresh Bite to Its Cakes
In a move to sweeten snack moments even further, Britannia Gobbles has rolled out a new, softer, and more indulgent recipe across its beloved cakes. The enhanced lineup retains its classic flavours — Fruit, Chocolate, Pineapple, Orange, Milk, and Butter — but now with a richer, more satisfying texture.
To complement the taste upgrade, the brand has also unveiled vibrant new packaging, designed to give the cakes a fresher and more modern appeal.
A Campaign That Melts Even the Toughest Hearts
To celebrate the relaunch, Britannia Gobbles partnered with creative agency Schbang to roll out a humorous new campaign titled “Badey Badon Ko Pighla De.”
The ad film stars television legends Shivaji Satam and Dayanand Shetty, reprising investigator roles as part of the Cakes Investigation Department. However, this time, the mystery they solve isn’t a crime — it’s the irresistible taste of the new Gobbles cakes that makes even the toughest personalities melt with delight.
The campaign plays on the universal truth: a truly delicious cake has the power to soften even the strongest demeanours.
Voices from the Brand and the Campaign
Speaking about the launch, Yudishter Shringi, Chief Business Officer – Bread, Cakes and Rusks, Britannia Industries, shared:
"At Britannia, we've always strived to meet and exceed consumer expectations.
Their feedback has been instrumental in crafting a softer, richer Gobbles cake that truly delights."
Expressing his excitement about the campaign, Shivaji Satam said:
"When Britannia approached us with this unusual concept, we were immediately on board.
After tasting the cake, I can say with full honesty — ‘Hum toh sach mein pighal gaye!’"
Adding a lighter note, Dayanand Shetty, famous for his ‘door-breaking’ scenes, quipped:
"This time, instead of breaking doors, we broke into smiles.
‘Iss baar toh hothon pe muskaan hi muskaan thi!’"
Commenting on the creative process, Puru Agarwal and Ria Shah from Schbang said:
"We wanted to go beyond a traditional product ad and craft a story.
Featuring the tough-as-nails duo in a playful investigation allowed us to metaphorically showcase the softness of the new Gobbles cakes."
Marrying Cake with Laughter
With a heady mix of nostalgia, humour, and an irresistible promise of taste, Britannia Gobbles is all set to make snack breaks sweeter and more joyful for consumers across the country.
The new campaign is currently live across television, social media, and digital platforms, spreading smiles — and cravings — far and wide.