Rediffusion Wins Creative and Media Mandate for Keya Foods
The agency will lead brand building through integrated campaigns, digital storytelling, and strategic media solutions. Keya Foods Entrusts Rediffusion with Full-Funnel Brand Duties In a…
May 5, 2025


TATA AIG Unveils MediCare Select Campaign for Three-Generation Health Cover
TATA AIG General Insurance has unveiled a fresh brand campaign for its latest health insurance product, MediCare Select. Designed to offer comprehensive coverage across three generations, this…
April 28, 2025
Coca-Cola Turns Jump Scares into Refreshment with New Coke Zero Ad Featuring Tiger Shroff
Coca-Cola has added a refreshing twist to fright this summer with its latest spot under the #JustAddCokeZero campaign. Starring Bollywood actor Tiger Shroff, the ad playfully suggests that…
April 28, 2025
Canara Bank Highlights Financial Security with ‘Safe Hai, Toh Sahi Hai’ Campaign
Canara Bank has launched its latest campaign, ‘Safe Hai, Toh Sahi Hai’, underscoring the growing importance of financial security in today’s rapidly shifting investment landscape. At a time…
April 27, 2025
Ashirvad Aqualife+ Campaign Highlights Water Safety with Humour
Ashirvad by Aliaxis is bringing fresh attention to an often-overlooked element in every home—water pipes. Following the launch of Ashirvad Aqualife+, the brand unveiled two light-hearted yet…
April 27, 2025
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Sprite ‘Joke in a Bottle’ Season 3 Featuring Kapil Sharma and Anurag Kashyap
Sprite is back with a refreshing burst of humour, rolling out a brand-new film for the third season of its entertainment platform, ‘Joke in a Bottle’ (JIAB). This time, the brand brings…
April 27, 2025
Bharat Fuels India’s MarTech Growth to ₹4.5 Lakh Crore by 2025
India’s MarTech sector is on the verge of a major leap, with analysts predicting its value will touch ₹4.5 to ₹5 lakh crore (USD 45–55 billion) by the end of 2025. A major reason behind this…
April 27, 2025
TVS Apache Marks 20 Years with ’20:20′ Campaign
TVS Motor Company is marking 20 glorious years of its iconic performance brand, TVS Apache, with an energetic new campaign titled ’20:20′, created by TBWA\India. Tapping into the…
April 27, 2025
Asian American Consumers Redefine Digital, Sports, and Beauty Trends: Nielsen Report 2025
Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are rapidly shaping the future of digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest…
April 26, 2025