Team Pumpkin Wins Performance Marketing Mandate for Miniklub
Team Pumpkin, a full-service digital agency, has bagged the performance marketing mandate for Miniklub, one of India’s leading kidswear and baby care brands. The partnership marks a…
May 6, 2025


Sirca Paints India Appoints ONEDIGITAL as Creative Agency Partner
Sirca Paints India, known for its premium wood coatings and decorative finishes, has named ONEDIGITAL as its new creative agency partner after a competitive multi-agency pitch. Strengthening…
April 28, 2025
TATA AIG Unveils MediCare Select Campaign for Three-Generation Health Cover
TATA AIG General Insurance has unveiled a fresh brand campaign for its latest health insurance product, MediCare Select. Designed to offer comprehensive coverage across three generations, this…
April 28, 2025
Coca-Cola Turns Jump Scares into Refreshment with New Coke Zero Ad Featuring Tiger Shroff
Coca-Cola has added a refreshing twist to fright this summer with its latest spot under the #JustAddCokeZero campaign. Starring Bollywood actor Tiger Shroff, the ad playfully suggests that…
April 28, 2025
Canara Bank Highlights Financial Security with ‘Safe Hai, Toh Sahi Hai’ Campaign
Canara Bank has launched its latest campaign, ‘Safe Hai, Toh Sahi Hai’, underscoring the growing importance of financial security in today’s rapidly shifting investment landscape. At a time…
April 27, 2025
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Ashirvad Aqualife+ Campaign Highlights Water Safety with Humour
Ashirvad by Aliaxis is bringing fresh attention to an often-overlooked element in every home—water pipes. Following the launch of Ashirvad Aqualife+, the brand unveiled two light-hearted yet…
April 27, 2025
Sprite ‘Joke in a Bottle’ Season 3 Featuring Kapil Sharma and Anurag Kashyap
Sprite is back with a refreshing burst of humour, rolling out a brand-new film for the third season of its entertainment platform, ‘Joke in a Bottle’ (JIAB). This time, the brand brings…
April 27, 2025
Top 10 MarTech Tools Every Growth Marketer Must Use in 2025
Marketing technology (MarTech) has evolved from a “good-to-have” extra to a non-negotiable pillar for brands aiming for sustainable growth.In 2025, marketers are expected to move smarter,…
April 27, 2025
Bharat Fuels India’s MarTech Growth to ₹4.5 Lakh Crore by 2025
India’s MarTech sector is on the verge of a major leap, with analysts predicting its value will touch ₹4.5 to ₹5 lakh crore (USD 45–55 billion) by the end of 2025. A major reason behind this…
April 27, 2025