A Fresh Chapter in a Legendary Collaboration
Pepsi has launched a powerful new campaign under its global brand platform “Thirsty For More”, starring football legend David Beckham. The central message? “If you love it, it’s never a waste.”
This campaign celebrates the joy of doing things you truly love—whether or not they make sense to others. It’s about unapologetically embracing your passions, however big or small.
From Football to Motorbikes: Beckham in Focus
Known worldwide for his love of football and motorbiking, David Beckham personifies the campaign’s ethos. In the film, he is seen enjoying simple, yet meaningful moments—gaming with friends, dancing freely, singing karaoke, or taking spontaneous road trips. Each scene reinforces the idea that joy is found in authenticity.
The ad concludes with Beckham sharing the campaign’s tagline:
“If you love it, it’s never a waste.”
Pepsi’s Purpose: Living Unapologetically
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, explained the campaign’s spirit:
“Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically.”
She also hinted at global rollouts:
“This launch is just the beginning. You’ll see it come to life with local activations across the world.”
Beckham Reflects on His Pepsi Journey
Sharing his thoughts on the campaign, David Beckham said:
“It’s always great working with Pepsi—we’ve been making campaigns together for over 20 years and have produced a lot of great work in that time. I enjoyed shooting this latest campaign, and I’m excited for what’s to come.”
Global Brand, Personal Message
With “Thirsty For More”, Pepsi isn’t just promoting a beverage—it’s pushing a cultural message. Whether you’re belting out karaoke at midnight or riding through an open highway, the campaign reminds us to chase joy and live boldly.
