YES SECURITIES, the investment arm of YES BANK, has launched its latest campaign titled ‘Invest Karo Apne Style Se’. Conceptualised by Gozoop Creative, the campaign aims to shift how younger audiences perceive investing—making it feel more personal, expressive, and aligned with individual identity.
Launched shortly after the debut of their trading platform OMNI (on 18th March 2025), the campaign captures a key insight: no two investors are the same. Therefore, their financial strategies shouldn’t be either.
Investing That Mirrors Personal Identity
Rather than treating investing as a rigid or formulaic process, YES SECURITIES presents it as a form of self-expression. Just as people define their style through clothes, music, or hairstyles, they should also define how they invest.
With ‘Invest Karo Apne Style Se’, the company makes a bold statement: “Your style. Your strategy.”
Two Films, One Powerful Message
To bring the campaign to life, two stylised digital films have been released:
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The Barber (Hairstyle Persona): This film uses grooming choices—like curls, bold dyes, or sharp cuts—as metaphors for investment styles. It shows how something as personal as a haircut can reflect one’s approach to money.
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The Designer (Dressing Style Persona): Here, fashion becomes the metaphor. Each outfit, like each portfolio, tells a different story about who you are and how you make choices.
Both films link visual style to financial behaviour, reinforcing the idea that investing is an extension of individuality.
OMNI: A Platform That Adapts to You
At the center of this campaign is OMNI, the newly launched trading app from YES SECURITIES. The platform was designed to offer flexibility, control, and personalisation, allowing users to align their investment strategies with their financial goals and risk appetite.
Amit Bhandare, Head of Marketing and Corporate Communications at YES SECURITIES, shared his thoughts:
“In today’s world, personalisation isn’t a luxury—it’s an expectation. Every investor is unique, just like a fingerprint. No two aspirations are identical, so why should investing be one-size-fits-all? With OMNI, we empower people to ‘Invest Karo Apne Style Se.’”
He added that the campaign reflects the company’s commitment to offering solutions that adapt to users—not the other way around.
Creativity That Breaks the Norm
Prardhana Chillarige, Creative Director at Gozoop Creative, also weighed in:
“Our audience customises everything—from their skincare routines to their playlists. So why not their portfolios? We wanted to reframe investing from something intimidating to something relatable.”
She added that by linking investing to fashion and grooming, the campaign brings a refreshing human touch to finance—an industry that often feels distant or overly formal.
Reflecting a Cultural Shift in Finance
This campaign isn’t just a creative push—it reflects a larger shift in how Gen Z and millennial investors engage with money. They prefer platforms that offer simplicity, autonomy, and emotional connection.
YES SECURITIES is meeting that demand head-on. By encouraging investors to personalise their approach, the brand is empowering a new generation to take charge of their financial future—on their own terms.
Final Take
With ‘Invest Karo Apne Style Se’, YES SECURITIES goes beyond product promotion. It makes a cultural statement, one that resonates with a generation that values individuality and choice. Through this campaign, investing is no longer just about numbers—it’s about identity, intent, and ownership.
