Webenza, a leading digital marketing agency, has won the digital creative mandate for Joy Personal Care, a home-grown personal care brand under RSH Global. The agency will spearhead brand awareness and engagement efforts, leveraging creative storytelling and digital strategy.
Strengthening Brand Identity Through Digital Innovation
The account was secured through a competitive multi-agency pitch. Webenza will now focus on enhancing Joy Personal Care’s presence by creating engaging content and innovative campaigns. The goal is to deepen audience connections while positioning the brand as a trusted choice in personal care.
Poulomi Roy, Chief Marketing Officer at Joy Personal Care, highlighted the brand’s vision:
“At Joy Personal Care, beauty is about enhancing one’s natural self, not altering it. Our brand communication reflects this philosophy, making beauty an experience rather than just a product. With Webenza’s strategic and creative approach, we aim to strengthen this connection and elevate our digital presence.”
A Data-Driven Approach to Digital Storytelling
With an evolving digital landscape, brands need to foster deeper consumer engagement. Puneet Pahuja, Founder & CEO of Webenza, emphasized the power of content:
“Social media and content creators have transformed brand engagement. Partnering with Joy Personal Care allows us to harness storytelling and digital creativity, ensuring their audience feels more connected than ever.”
By blending creativity with strategy, Webenza aims to elevate Joy Personal Care in the digital space, reinforcing its position as a beloved beauty brand.
