Unilever India has named Noopur Bapna as the new Media and Digital Marketing Lead for its Ice Creams division, underscoring its focus on driving innovation and deeper engagement in the frozen treats category.
In her new role, Noopur will be responsible for shaping and executing the media and digital marketing strategy across Unilever’s diverse ice cream portfolio in India. The announcement was made via her personal LinkedIn update.
A Career Defined by Digital Strategy and Media Leadership
Bapna joins Unilever from Marico, where she spent over three years, most recently serving as Group Media Manager. During her time at Marico, she played a crucial role in managing integrated media strategy across categories and driving digital-first thinking within the brand ecosystem.
Her career journey also includes pivotal roles at GroupM, where she worked as Partner and Senior Director, focusing on digital strategy, social media, and brand leadership. Prior to that, she held senior media positions at renowned agencies such as The Social Street, DDB Mudra Group, Bennett Coleman & Co. (Times of India), Madison Communications, and Score Information Technologies.
With this deep and diverse media background, Noopur brings over a decade of hands-on experience in orchestrating media transformations for legacy and challenger brands alike.
Driving Growth in a Competitive Market
At Unilever, her appointment comes at a time when the ice cream category is becoming increasingly competitive and digitally driven. As consumer preferences shift toward on-demand indulgence and seasonal product exploration, digital engagement and precision targeting will play a key role in shaping brand growth.
Noopur will spearhead the digital narrative for Unilever’s beloved ice cream brands, likely including popular names such as Kwality Wall’s, Cornetto, and Magnum, among others.
Her mandate will center on driving brand visibility, media effectiveness, and consumer engagement through data-driven marketing and integrated digital platforms.
This move reinforces Unilever’s continued investment in digital talent and its commitment to staying ahead of evolving media landscapes in India’s FMCG sector.
