Thomas Cook India Onboards Kartik Aaryan to Champion Its Borderless Travel Card
Thomas Cook (India) has named Bollywood star Kartik Aaryan as the brand ambassador for its new Borderless Travel Card. The campaign puts a spotlight on real travel hassles, and how one card can solve them all.
This partnership comes at a time when millennials and Gen Z are actively seeking smarter, seamless travel experiences. Kartik’s massive fan base and his down-to-earth persona make him the perfect fit for a product aimed at India’s modern, mobile-first travellers.
One Card. No Hassles. Just Travel.
The campaign kicks off with a light, humorous film featuring Kartik and a friend planning an international trip. While his friend struggles with multiple credit cards, SIM cards, and cash, Kartik confidently flashes his Borderless Travel Card. It’s his all-in-one travel companion, simplifying foreign exchange, lounge access, and more.
The message is clear: travel smart, not stressed.
Building on Success and Eyeing Youth Growth
Speaking about the launch, Deepesh Varma, Executive Vice President – Foreign Exchange at Thomas Cook India, shared:
“We’re doubling down on our prepaid card business. After the success of Study Buddy and EnterpriseFX, we created the Borderless Travel Card to meet rising demand from young Indian travellers. This audience wants ease, safety, and flexibility. Kartik Aaryan connects deeply with that segment. We’re confident this campaign will spark strong engagement and adoption.”
The Borderless Travel Card supports multiple currencies, works globally, and offers benefits like lounge access and enhanced security. It’s made for the traveller who wants everything in one place.
Kartik Aaryan: “I’d Use It Myself”
Kartik brings more than star power to this campaign: he brings authenticity. As someone who enjoys travel, he understands the stress that often comes with managing forex abroad.
“I’ve had my own share of struggles with foreign exchange while travelling,” said Kartik. “The Borderless Travel Card is a game-changer. It’s easy, secure, and super convenient. I’m glad to be part of a campaign that actually solves a real-world problem for young Indian travellers.”
Where You’ll See It
The campaign will run across multiple platforms including digital media, connected TV (CTV), and social channels. This multi-platform rollout ensures the message reaches travellers where they are, online, on-the-go, and ready to explore the world.
With this launch, Thomas Cook isn’t just promoting a product: it’s championing a new way to travel.