Team Pumpkin, a full-service digital agency, has bagged the performance marketing mandate for Miniklub, one of India’s leading kidswear and baby care brands. The partnership marks a significant move in Miniklub’s digital acceleration, as the brand looks to scale its presence across the country.
Driving Growth Through Performance
As part of the engagement, Team Pumpkin will handle a range of performance marketing duties. These include paid media planning, campaign execution, and conversion rate optimisation across digital platforms. The core objective is to enhance customer acquisition and e-commerce revenue, while building sustained engagement with young parents and caregivers.
Founded in 2013, Miniklub offers a curated range of products for children aged newborn to eight years. Its offerings span across clothing, footwear, toys, and baby essentials, available online and at over 85 retail outlets nationwide.
Voices Behind the Partnership
Anjana Pasi, Managing Director, Miniklub, shared her excitement about the new partnership:
“We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision for growth. We’re confident this collaboration will help us reach more parents across India.”
Echoing this sentiment, Swati Nathani, Co-founder, Team Pumpkin, said:
“Miniklub is a trusted name in the kidswear space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive results, ensuring Miniklub continues to grow its market share in the digital-first world.”
This collaboration reinforces Team Pumpkin’s growing foothold in the D2C and lifestyle space, and reflects Miniklub’s commitment to leveraging digital expertise to reach today’s digitally savvy consumers.
