Sungrow Europe, a leading name in renewable energy, has onboarded Content Digital Agency (CDA) as its digital media partner to drive brand engagement across the European region.
The partnership, which spans over 20 countries, aims to sharpen Sungrow’s storytelling and digital reach. CDA will oversee digital campaigns, social engagement, and performance-led initiatives tailored to each market’s nuances.
What began as a pilot initiative has now grown into a long-term collaboration.
“We were looking for a partner that not only understood digital but also resonated with our brand values,” said Zaid Basheer, Senior Digital Marketing Manager at Sungrow Europe. “With CDA, we found a team that’s agile, grounded, and results-driven.”
The agency’s role will be to create and execute region-specific digital strategies while keeping Sungrow’s core sustainability mission at the heart of every campaign.
“Sungrow isn’t just another client. It’s a brand that’s changing how the world looks at energy,” shared Zubin Nalawalla, Co-founder of CDA. “This partnership is an opportunity for us to do meaningful work that also impacts the planet.”
Echoing the sentiment, Rayo Sarkari, CCO at CDA, added, “What started as a test brief quickly evolved into something deeper. It’s a reflection of the kind of partnerships we strive to build—rooted in trust and delivery.”
The campaign will roll out across multiple digital touchpoints, with a strong focus on audience-specific messaging, performance data, and brand-building in one of the world’s most diverse markets.
