Championing Consent and Emotional Connection
Skore, India’s leading sexual wellness brand, has launched its latest campaign, ‘Won Love’, with a fresh perspective on intimacy. Rather than focusing solely on physical attraction, the campaign shifts the spotlight to consent, communication, and emotional readiness—core values often overlooked in today’s fast-paced dating culture.
Love is Earned, Not Assumed
The campaign’s narrative follows a couple as they navigate intimacy thoughtfully. At every step, they check in with each other, reinforcing that love must be mutual, not automatic. The story challenges the idea that desire alone justifies action, reminding viewers that respect deepens connection.
Skore moves beyond product advertising here. With this campaign, it encourages a culture of clarity and comfort, helping normalise conversations around boundaries and emotional awareness.
A Relevant Message for Modern India
In a world shaped by dating apps and digital interactions, clear communication often takes a back seat. But Skore’s messaging feels timely. It urges people to be more mindful—not just of what they want, but also of how their partners feel.
Speaking about the campaign, Savio D’Souza, Brand Spokesperson, noted:
“With ‘Won Love’, we want to highlight that true intimacy grows through trust and consent. In a society where love is often rushed, we’re advocating for emotional safety and mutual understanding.”
Skore’s Evolving Brand Voice
The brand has consistently stayed relevant by addressing topics others shy away from. ‘Won Love’ takes that one step further. It presents intimacy as something meaningful—something you build together, not something you take for granted.
