Senco Gold & Diamonds has launched a new campaign titled ‘Khushiyon Ki Reet – #ApkaShukriya’, celebrating the work and dedication of its skilled karigars. These artisans have shaped the brand’s timeless designs for over eight decades.
A Tribute to Generations of Craftsmanship
This campaign is more than a brand moment—it’s a tribute. It acknowledges the karigars who bring life to each piece of jewellery. Their precision, patience, and passion are at the heart of Senco’s legacy.
Introducing the Khushiyon Ki Reet Collection
Along with the campaign, Senco has introduced the Khushiyon Ki Reet Collection. It features new designs in gold, diamond, polki, and antique jewellery. Each piece carries the signature of Senco’s craftsmanship—classic yet fresh, traditional yet versatile.
The collection celebrates both emotion and artistry, bringing together heritage and modern design in every ornament.
Leadership Voice: Gratitude in Every Detail
Joita Sen, Director at Senco Gold & Diamonds, said:
“The #ApkaShukriya campaign is our way of thanking the karigars who have been with us through generations. Senco has stood for quality and craftsmanship for over 85 years. We owe much of that to their dedication.”
Crafted with Purpose, Told with Emotion
This isn’t just a jewellery campaign. It’s a reminder that behind every masterpiece is a maker. Senco’s initiative highlights the human touch that defines its jewellery—and shows gratitude to the creators who shape the brand’s story.
