Your Daily Dose of Ad World Buzz
Latest
✦Titan Raga Puts Alia Bhatt In Three Films About Being Judged✦The Story of K.V. Sridhar, the Artist the Industry Calls Pops✦Why Young Talent Leaves Agencies Before Agencies Understand Them✦How Advertising Teams Use Research Without Killing Creativity✦How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket✦Why the Next Great Indian Brand May Not Come From a Metro✦Achyuth Chirravuri Joins UMM Skincare As Brand Marketing Lead✦VDO.AI Expands Its NDTV Deal With Two Native Video Formats✦Urban Company Takes Its Unicommerce Deal To The UAE And Saudi Arabia✦Meta AI Adds Content And Ad Performance Tools For Small Businesses✦Starcom Promotes Resham Manaktala To Associate Vice President✦R For Rabbit Launches BioMimic, A 10-Product Kids Care Range✦Titan Raga Puts Alia Bhatt In Three Films About Being Judged✦The Story of K.V. Sridhar, the Artist the Industry Calls Pops✦Why Young Talent Leaves Agencies Before Agencies Understand Them✦How Advertising Teams Use Research Without Killing Creativity✦How MakeMyTrip's Dil Toh Roaming Hai Sold the Wish Before the Ticket✦Why the Next Great Indian Brand May Not Come From a Metro✦Achyuth Chirravuri Joins UMM Skincare As Brand Marketing Lead✦VDO.AI Expands Its NDTV Deal With Two Native Video Formats✦Urban Company Takes Its Unicommerce Deal To The UAE And Saudi Arabia✦Meta AI Adds Content And Ad Performance Tools For Small Businesses✦Starcom Promotes Resham Manaktala To Associate Vice President✦R For Rabbit Launches BioMimic, A 10-Product Kids Care Range
Campaigns

Senco Gold & Diamonds Celebrates Karigars in New Tribute Campaign

Ad Tribe! Bureau1 min read
Senco Gold & Diamonds Celebrates Karigars with #ApkaShukriya Campaign

Senco Gold & Diamonds has launched a new campaign titled ‘Khushiyon Ki Reet – #ApkaShukriya’, celebrating the work and dedication of its skilled karigars. These artisans have shaped the brand’s timeless designs for over eight decades.

A Tribute to Generations of Craftsmanship

This campaign is more than a brand moment—it’s a tribute. It acknowledges the karigars who bring life to each piece of jewellery. Their precision, patience, and passion are at the heart of Senco’s legacy.

Introducing the Khushiyon Ki Reet Collection

Along with the campaign, Senco has introduced the Khushiyon Ki Reet Collection. It features new designs in gold, diamond, polki, and antique jewellery. Each piece carries the signature of Senco’s craftsmanship—classic yet fresh, traditional yet versatile.

The collection celebrates both emotion and artistry, bringing together heritage and modern design in every ornament.

Leadership Voice: Gratitude in Every Detail

Joita Sen, Director at Senco Gold & Diamonds, said:

“The #ApkaShukriya campaign is our way of thanking the karigars who have been with us through generations. Senco has stood for quality and craftsmanship for over 85 years. We owe much of that to their dedication.”

Crafted with Purpose, Told with Emotion

This isn’t just a jewellery campaign. It’s a reminder that behind every masterpiece is a maker. Senco’s initiative highlights the human touch that defines its jewellery—and shows gratitude to the creators who shape the brand’s story.

 

#85 Years of Timeless Elegance Celebration#ApkaShukriya#Khushiyon Ki Reet#Khushiyon Ki Reet Collection#Senco Gold & Diamonds
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.