Sam & Andy to Launch Brand Campaign for Jadeite Developers’ ‘Kaveri’ in Charkop
Branding consultancy Sam & Andy has partnered with Jadeite Developers to launch their upcoming residential project, Kaveri, in Charkop, Mumbai. The collaboration aims to shape a compelling brand identity through a phased communication plan focused on clarity, emotional connect, and lasting recall.
Phase-Wise Brand Rollout Across Channels
Sam & Andy is building a comprehensive brand and tactical communication strategy for Kaveri. This includes:
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ATL (Above-the-Line): Print inserts, outdoor hoardings, and promotional films
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BTL (Below-the-Line): Brochures, site branding, presentations, and events
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Digital: Social media content, customer engagement via WhatsApp, and tools for channel partners
The agency’s phase-wise rollout will support both the launch and the long-term brand presence.
Leadership Voices Behind the Vision
Litesh Gada, Founder, Jadeite Developers, shared:
“With Kaveri, we plan to bring a new-age residential offering to Charkop that speaks to the evolving needs of modern homebuyers. Partnering with Sam & Andy brings strategic depth to this mission. Their sector understanding and disruptive thinking will help us shape a memorable brand story.”
Anindya Ghosh, Founding Partner, Sam & Andy, added:
“We’re thrilled to work with Jadeite Developers. Their mission to create safe, comfortable, and high-quality homes matches our belief in purposeful brand storytelling. We’re set to roll out several high-impact campaigns for Kaveri in the coming months.”
Building for Trust, Timeliness, and Everyday Aspirations
Sameer Joshi, Founding Partner at Sam & Andy, emphasized the trust factor behind the partnership:
“Litesh Gada and Manish Sawant are redefining what honest, quality-focused real estate looks like. They deliver before deadlines, treat partners fairly, and build thoughtfully designed spaces. That’s rare in this space. With Kaveri, they’re once again raising the bar—and we’re proud to be part of that story. As they say, picture abhi baaki hai mere dost.”
Crafting More Than Homes — Creating Stories
With Kaveri, Jadeite Developers and Sam & Andy aim to build more than just apartments—they’re curating experiences rooted in lifestyle, community, and emotional connection. The launch campaign will highlight these values, backed by compelling creative and strategic execution across all platforms.