Rediffusion Wins Creative and Media Mandate for Keya Foods
The agency will lead brand building through integrated campaigns, digital storytelling, and strategic media solutions.
Keya Foods Entrusts Rediffusion with Full-Funnel Brand Duties
In a strategic move to strengthen its market presence, Keya Foods, known for its premium packaged foods and seasonings, has handed over its creative and media mandate to Rediffusion. The account was awarded following a multi-agency pitch.
Rediffusion's Mumbai office will lead the creative duties, while Rediffusion SmartMedia, based out of Bangalore, will manage media planning and execution. The combined mandate covers integrated campaigns, packaging communication, digital initiatives, and consumer activations.
A Brand Built on Flavour and Modern Relevance
Commenting on the partnership, a spokesperson from Keya Foods shared:
“At Keya, our goal has always been to bring global flavours into Indian kitchens with authenticity and flair. Rediffusion’s team aligned with our ambition to grow the brand into a modern, essential name across Indian households. We’re excited to begin this new chapter.”
The brand is looking to engage a new generation of consumers who value innovation in everyday cooking, and this collaboration is expected to drive that narrative.
Rediffusion’s Creative Direction and Strategy
Rishu Verma, Senior Vice President at Rediffusion Mumbai, said:
“Keya is an ambitious, youthful brand that fits beautifully into the evolving Indian foodscape. We’re delighted to shape its creative journey as it steps into a high-growth phase. Our work will centre around high-decibel storytelling, brand building, and differentiation.”
Media Solutions Geared for Growth
Leading the media vertical, Ruchira Raina, Executive Director at Rediffusion SmartMedia, added:
“We’re thrilled to partner with Keya on its next phase of growth. Our team will craft cross-platform media strategies focused on ROI, innovation, and market relevance. We’re confident that our integrated solutions will unlock new opportunities for the brand.”
With this win, Rediffusion further solidifies its presence in India’s FMCG and culinary lifestyle space, supporting a brand that balances convenience, quality, and international appeal.
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