Philips Air Fryer Teams Up with Viral Star Ayush for a Deliciously Funny Campaign
Philips Domestic Appliances, under the Versuni brand, has launched a witty new campaign for its Air Fryer—featuring Ayush, the internet star who went viral for calling a croissant a “Prashant.”
This playful collaboration turns a meme-worthy moment into a smart product showcase. And yes, Ayush finally bakes that “Prashant”—but with style.
From Viral Fame to Kitchen Fun
In the campaign video, Ayush tries to bake a croissant in the Philips Air Fryer. As he struggles to pronounce it correctly, an AI assistant tries to guide him. The result? A light-hearted take on kitchen fails, language fumbles, and effortless home baking.
“At Versuni, we want to make everyday cooking simple and fun,” said Pooja Baid, Chief Marketing Officer, Versuni India. “This collaboration with Ayush shows how the Philips Air Fryer helps you enjoy cooking—even if you’re baking your first croissant, or as Ayush calls it, a ‘Prashant.’”
Simple Food, Big Laughs
The video isn’t just about humor. It highlights how anyone—regardless of skill—can use the Philips Air Fryer. From snacks to pastries, it’s easy to create tasty dishes with less effort. Ayush’s charm and the campaign’s relatable tone make the message land well.
Even if you’re unsure in the kitchen, the Air Fryer helps you cook with confidence.
More Than Just a Joke
Though the campaign is funny, it also makes a clear point. The Philips Air Fryer is more than a trend—it’s a tool that helps people try new things in the kitchen. Whether you’re baking, frying, or just heating up leftovers, it’s built to make cooking easier.