Parle’s New Parle Marie Campaign Adds a Humorous Twist to Biscuit Branding
Parle Products has rolled out a quirky new TVC for Parle Marie, urging consumers to ask for the biscuit by its full name. Conceptualised by Thought Blurb, the ad uses humor to highlight what happens when you simply ask for a “Marie” biscuit—sparking confusion and amusing mix-ups.
Clarity in a Cluttered Market
In a segment filled with generic Marie biscuits, this campaign aims to help Parle Marie stand apart. It taps into a relatable insight: people often forget to mention the full brand name, leading to misunderstandings. The commercial cleverly turns this everyday scenario into a humorous reminder—if you want the original, ask for Parle Marie.
Elevating Brand Recall
With popular offerings like Parle-G, Krack Jack, and Hide & Seek, Parle has long been a household name. Now, the company is pushing to strengthen its footprint in the Marie biscuit category. This campaign focuses on improving recall and carving a unique identity for Parle Marie through light-hearted storytelling.
Mayank Shah, Vice President of Parle Products, shared,
“Parle Marie has always delivered on quality and taste. This campaign is our way of reinforcing its identity. The goal was to showcase a universal consumer behavior in a humorous way, while making sure people remember to call it by name—Parle Marie.”
Simple Storytelling, Strong Impact
Set in familiar, everyday situations, the film shows people asking for a “Marie” biscuit—only to get anything but Parle Marie. Each mix-up strengthens the campaign’s key message: names matter, especially at tea time. The ad closes with a clear call to action—say it right, choose Parle Marie.
Creative Credits
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Creative Agency: Thought Blurb
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Production House: Complete Films
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Director: Vijay Veermal