Motivator, the performance-driven agency under GroupM, has been named the official performance marketing partner for Zepto, India’s leading quick commerce brand. The collaboration builds on a relationship that began in 2021, when Motivator first took charge of Zepto’s digital media strategy.
Driving Digital Growth with Precision
Motivator will now spearhead Zepto’s performance media efforts, focusing on real-time audience targeting, AI-driven insights, and measurable results. This expanded role will help Zepto scale its campaigns, sharpen customer engagement, and maximise return on investment.
As Zepto continues to redefine urban delivery speed, this move ensures its marketing efforts evolve just as quickly.
Zepto’s Vision: Speed, Scale, and Smarter Engagement
Divesh Sawhney, Chief Growth Officer at Zepto, emphasized the importance of performance marketing:
“Scaling a brand like Zepto requires speed and strategy. We’re excited to deepen our partnership with Motivator. Their data-driven approach and agility allow us to personalise experiences and optimise every interaction.”
Motivator’s Mission: Results That Matter
Mausumi Kar, Managing Director at Motivator, shared her perspective:
“Quick commerce demands more than just speed—it needs smart execution. Through programmatic advertising and AI-led optimisation, we’ll ensure every rupee delivers impact.”
She added that Motivator will use:
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Real-time bidding
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Cross-channel targeting
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Behavioural segmentation
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GroupM’s tech and media stack
These tools will allow the team to deliver personalised, high-performance campaigns that support Zepto’s rapid expansion.
Raising the Bar for Performance Marketing
Together, Zepto and Motivator aim to set new benchmarks in digital commerce. By combining agility, intelligence, and creative precision, the two brands are ready to shape a future where performance marketing isn’t just a tool—but a competitive edge.
