Mamaearth, the well-known baby and personal care brand under Honasa Consumer, has launched a powerful new campaign promoting its Mosquito Repellent range. At the center of the film is Shilpa Shetty Kundra, Bollywood actress, mother, and brand ambassador, who lends both her voice and authenticity to the cause of child safety.
Conceptualised and executed by Steve Priya, the campaign addresses a worry every parent knows too well—mosquito bites and their risks to children’s health.
A Mother’s Concern Turned Into a Message for Millions
The campaign film captures the everyday reality of parents who constantly strive to keep their children safe from mosquitoes. As Shilpa Shetty Kundra shares in the film:
“As a mother, my children’s well-being is my top priority. I’ve always been careful about the products I choose—only opting for those free from harmful chemicals. Mosquito bites are a real concern, and Mamaearth’s toxin-free repellents bring peace of mind. This campaign resonates with me because it empowers parents to protect their little ones—naturally and effectively.”
Her message hits home for millions of families looking for safer solutions in a world full of chemical-laden alternatives.
Nature-Powered, Parent-Approved Protection
Mamaearth’s Mosquito Repellent range, featured in the campaign, is formulated with Citronella Oil, Eucalyptus Oil, and Peppermint Oil. These natural ingredients offer up to 12 hours of protection, while being gentle on delicate skin.
Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer, explains the brand’s intent behind the campaign:
“Mosquito protection isn’t just a seasonal concern—it’s a daily struggle for parents. Our repellent patches are designed to offer a quick, easy, and safe solution. They’re natural, toxin-free, and effective. More importantly, they give parents the confidence to let their children play, explore, and be free—without the constant fear of bites.”
Through this campaign, Mamaearth not only promotes a product—it reinforces its mission of baby-safe, toxin-free care, rooted in trust and transparency.
Storytelling That Reflects Real Moments
Priya Pardiwalla, Chief Creative Officer at Steve Priya, described the emotional core of the campaign:
“Every evening, there’s a familiar ritual. Children stand by the door, shoes on, eager to run out and play. But outside, mosquitoes wait too. That tension—between freedom and fear—sparked the heart of this film. With Mamaearth’s repellents, parents no longer have to choose between joy and safety. Children can simply be children. No compromises. Not even for a moment.”
By tapping into this everyday moment of parenting, the film resonates on an emotional level, positioning Mamaearth as a protector of playtime and childhood.
More Than Marketing—A Movement for Safer Childhoods
The campaign goes beyond advertising. It serves as a gentle yet powerful reminder that natural solutions exist—and they matter, especially when it comes to the health of children.
As mosquitoes continue to pose a growing threat in urban and rural environments alike, Mamaearth steps in not only with a product but with a promise: to help children grow up safe, healthy, and free.
