In a strategic move aimed at sharpening its digital edge, Kotak Mahindra Prime—the vehicle financing subsidiary of Kotak Mahindra Bank—has entrusted Jack in the Box Worldwide with its social media strategy and execution.
The win comes on the heels of a competitive multi-agency pitch, positioning the agency for deeper traction within India’s evolving BFSI (Banking, Financial Services, and Insurance) landscape.
Steering the Brand Through Social-First Storytelling
Jack in the Box Worldwide will now be at the helm of Kotak Mahindra Prime’s social media operations, tasked with building a stronger digital voice. From platform-specific content to real-time engagement strategies, the agency’s focus will lie in shaping a cohesive and relatable online persona for the brand.
This partnership reflects an important shift—where traditional financial services are leaning into consumer-centric storytelling to stay relevant in a fast-paced, attention-fragmented market.
“Excited to Shape a Narrative That Connects”: Agency Speaks
Farhatnaz Ansari, managing partner and business head at Jack in the Box Worldwide, expressed both enthusiasm and clarity about the road ahead.
“Kotak Mahindra Prime plays a crucial role in helping customers turn aspirations into reality—whether through car loans, two-wheeler financing, or loan solutions backed by property. At our end, we’re eager to craft a content roadmap that speaks the language of today’s digital natives while reinforcing the brand’s trust and value.”
She noted that the approach will rely on data-backed decisions, platform fluency, and emotionally intelligent messaging—a mix that has proven effective in consumer engagement, particularly in finance-driven categories.
More Than a Mandate—A Signal of Change
For Kotak Mahindra Prime, this partnership isn’t just about maintaining a digital presence—it’s about evolving with its audience. As younger consumers increasingly research, compare, and choose financial products online, brands must be more than functional; they must be relatable, consistent, and present where it matters.
This collaboration, then, is less about campaign delivery and more about brand evolution. It’s about turning financial content into conversation starters, helping the brand stay top-of-mind in a sector traditionally seen as transactional.
With this new alliance, Jack in the Box Worldwide not only deepens its presence in BFSI, but also demonstrates how smart content can make even high-consideration categories like finance feel personal and accessible.
