IRCTC, India’s largest digital travel platform, has teamed up with Adgebra, a leader in rich media ad solutions, to introduce a next-gen ad format called ‘Cuboid’ across its website and mobile app. This partnership, awarded through an open tender, marks a strategic leap in digital advertising for travel commerce, aiming to create deeper brand engagement with over 10 million daily active users.
Introducing a New Standard in Digital Storytelling
The Cuboid format goes beyond standard display ads, offering an immersive experience that includes:
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Six interactive sides for 3D-style storytelling
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Native integration for smooth, non-disruptive placement
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3.2x higher engagement than traditional banner formats
This allows brands to deliver richer narratives during key consumer moments—especially when users are actively booking travel.
Access to High-Intent, High-Value Audiences
IRCTC’s user base represents one of India’s most transaction-ready, digitally savvy audiences. These include:
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Consumers booking travel with strong purchase intent
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A pan-India presence with urban and semi-urban reach
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A brand-safe environment with 100% viewability assurance
By embedding Cuboid into this journey, advertisers can tap into a trusted ecosystem with massive scale.
Early Success Across Industries
Top brands in EdTech, FMCG, and consumer goods have already run successful pilot campaigns using Cuboid. Results show notable upticks in brand recall, user engagement, and time spent per ad.
Leadership Speak
Sumeet Dubey, Chief Business Officer at Adgebra, commented:
“This collaboration brings together IRCTC’s premium travel audience and Adgebra’s rich storytelling tech. The Cuboid format is redefining how brands connect with consumers—making engagement more meaningful, contextual, and performance-driven.”
What’s Next for Brands
With festive and vacation seasons approaching, demand is rising from premium advertisers across sectors. Brands looking to reach high-intent Indian travelers are encouraged to explore Cuboid campaign slots early for optimal placement.
