CREX, the cricket platform known for its in-depth match analysis and real-time updates, has named Harmanpreet Kaur, captain of the Indian Women’s Cricket Team, as its newest brand ambassador. She joins seasoned cricketer Shikhar Dhawan, marking a powerful dual partnership to elevate the brand’s visibility among cricket lovers of all kinds—from casual fans to dedicated followers.
CREX Expands Reach with Harmanpreet Kaur’s Inclusion
Launched in 2017, CREX offers a wide range of cricket services including ball-by-ball commentary, live scores, match schedules, player rankings, cricket news, and stats. With a global user base in the millions, the platform caters to both serious cricket enthusiasts and first-time fans. The addition of Harmanpreet Kaur aims to strengthen CREX’s engagement, particularly with audiences passionate about women’s cricket.
Harmanpreet on Supporting Women in Cricket
Expressing her excitement, Harmanpreet said:
“I’m thrilled to join hands with CREX—a platform that genuinely shares my love for cricket and supports the growth of women’s sports. Their commitment to increasing visibility for women cricketers is inspiring. I’m excited to be a part of this journey and help shape the next generation of fans and players.”
A Move Toward Equal Recognition in Sports
Rajat Vallabh, Chief Strategy Officer at CREX, shared:
“We are proud to welcome Harmanpreet Kaur as our brand ambassador. This move goes beyond cricket. It’s about recognition, representation, and the future of women in sports. With Harmanpreet and Shikhar on board, we aim to bridge the gender gap in fan engagement and inspire a more inclusive cricket community.”
This new campaign will spotlight women’s cricket and amplify CREX’s role as a cricket-first platform for all.
