GANT India Appoints Emporiom Digital to Lead Digital Growth Strategy
GANT India, the premium fashion label known for reinventing American sportswear, has appointed Emporiom Digital as its digital communications partner. The move comes as the brand aims to expand its footprint and engage deeply with India’s growing base of fashion-conscious consumers.
Under this partnership, Emporiom Digital will lead social media strategy, content creation, and omnichannel communication. The goal is to build meaningful digital experiences and boost GANT's visibility across platforms.
Aditi Ohri, CEO of Emporiom Digital, shared her excitement:
“GANT isn’t just a brand—it’s an icon of timeless style. For us, it’s an honour to shape its digital presence in India. We aim to craft stories that reflect GANT’s legacy while making it resonate with modern audiences. With creative content and insight-driven strategy, we’ll help GANT connect with a new generation of Indian consumers.”
Emporiom’s approach focuses on storytelling backed by data. By combining creativity with digital insights, the agency plans to elevate GANT’s brand recall in a competitive fashion landscape.
Apoorv Sen, COO of Iconic India and CEO of GANT India, added:
“India is a dynamic market where brand engagement is just as critical as brand presence. We needed a partner who understands premium positioning and evolving consumer habits. Emporiom brings the right blend of strategy, creativity, and tech. We're confident that this partnership will deliver immersive, impactful experiences at every digital touchpoint.”
With this collaboration, GANT is set to sharpen its digital edge and deepen its cultural relevance among Indian shoppers—delivering not just fashion, but a statement.