Clinikally’s New Campaign Urges Gen Z to Trust Experts, Not Trends
Clinikally, a digital dermatology platform, has launched its latest brand film, ‘Internet ki Nahi, Dermat ki Suno’. The campaign encourages young people to turn away from skincare fads and instead seek advice from certified dermatologists.
Cutting Through Skincare Confusion
The film follows a young woman frustrated by a flood of online beauty ads. Every scroll shows influencers promoting products with flashy promises but little science. Overwhelmed and unsure, she books a video consultation with a dermatologist through Clinikally. The experience brings clarity and guidance. It also shows the importance of expert advice in today’s fast-moving digital world.
Speaking to the Misinformed Youth
With millions of Indians turning to the internet for skincare tips, misinformation is a growing concern. Social media, while helpful for discovery, often spreads trends that may harm more than help. According to reports, over 70% of Indian youth follow skincare advice from influencers—even when it’s not verified.
Isha Godboley, Head of Brand Marketing at Clinikally, shared:
“We want to spark a shift in how young people approach skincare. 'Internet ki Nahi, Dermat ki Suno' reflects our mission to make expert guidance accessible, so people make informed, health-first choices.”
Why Clinikally?
Clinikally offers:
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Instant video consults with licensed dermatologists
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Personalised treatment plans based on real diagnosis
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Prescription-level skincare delivered across India
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A fully digital, end-to-end platform for skin health
Unlike trend-driven platforms, Clinikally focuses on long-term results backed by medical science.