adidas Originals has launched its Spring/Summer 2025 campaign, titled “The Original,” as a powerful tribute to individuality and cultural expression. The new campaign builds on the brand’s legacy of shaping streetwear and celebrates how timeless icons continue to inspire new generations.
A Creative Ode to Cultural Originals
Directed by Thibaut Grivet, the campaign film captures the spirit of self-expression. It highlights how adidas Originals continues to serve as a canvas for personal identity, across generations and subcultures.
At the heart of the campaign are three of adidas’s most iconic silhouettes:
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Superstar II
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Handball Spezial
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Samba OG
Each shoe tells its own story—shaped by decades of influence across music, sport, and global street style.
Legacy Meets Contemporary Relevance
These sneakers are more than fashion statements. They’ve been worn by artists, athletes, and everyday rebels alike. From underground stages to high-fashion runways, their impact spans continents and cultures.
“The Original” campaign nods to adidas Originals’ long-standing connection to self-defined style. It also acts as an open invitation—to create, redefine, and own your look.
Available Now: Style That Stands the Test of Time
The featured silhouettes are available starting at Rs. 9,999, and can be purchased via:
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The official adidas India website
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adidas retail stores nationwide
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Select premium retailers
Whether you’re rediscovering a classic or styling it for the first time, these shoes continue to carry the message: originality never goes out of style.
