BREEZER Tribe Drops Merch and Music Ahead of Friendship Day
BREEZER has launched its newest brand platform—BREEZER Tribe, just in time for Friendship Day. Designed to blend fashion, culture, and community, the initiative invites young Indians to…
May 29, 2025
Jasprit Bumrah Joins Skechers as Brand Ambassador
Skechers has announced Indian cricketer Jasprit Bumrah as its newest brand ambassador, further strengthening its presence in the world of sports. The fast bowler, who represents the India…
March 29, 2025
Top 10 Must-Read Books on Advertising for Marketers and Creatives
The advertising world thrives on innovation, psychology, and strategic communication. Whether you’re a seasoned marketer, a budding creative, or an entrepreneur, understanding advertising…
March 30, 2025
Motivator Wins Performance Media Mandate for Zepto
Motivator, the performance-driven agency under GroupM, has been named the official performance marketing partner for Zepto, India’s leading quick commerce brand. The collaboration builds on a…
April 21, 2025
Travis Head Becomes the ‘Hyderabaddie’ in Uber Moto’s Bold New Campaign
Uber India has launched a fresh campaign for its bike taxi service, Uber Moto, with Australian cricketer Travis Head leading the narrative. In this lively campaign, Head steps into the role of…
April 9, 2025
Keep Up to Date with the Most Important News
Kriti Sanon Lends Her Voice to Pedigree India’s New Gravy Range Campaign
Pedigree India has rolled out a heartwarming new campaign for its Gravy Range, fronted by Bollywood actor and pet parent Kriti Sanon. The campaign highlights not only the emotional connection…
May 16, 2025
SRK Brings His Charm to Muthoot FinCorp’s New Gold Loan Campaign
Muthoot FinCorp, a flagship entity of the Muthoot Pappachan Group, has rolled out a new ad campaign with brand ambassador Shah Rukh Khan, reinforcing its identity as India’s Original Gold Loan…
May 16, 2025
Anchor Oral Care Appoints Subhashree Ganguly as Brand Ambassador
Anchor Oral Care has appointed celebrated Bengali actor Subhashree Ganguly as its new brand ambassador. The move reinforces the brand’s strong presence in West Bengal, a key market that has…
May 6, 2025
Publicis Groupe Acquires Sports Marketing Firm Adopt to Deepen Cultural Brand Engagement
New partnership boosts Publicis Connected Media’s footprint in sports, culture, and creativity-driven brand marketing Publicis Groupe has acquired Adopt, a Portland-based sports marketing…
May 5, 2025