A power-packed dine-in exclusive offer gets the quirky treatment with a celebrity twist, driving home unbeatable value and finger lickin’ fun.
KFC India has rolled out its new campaign for the EPIC SAVERS offer, featuring a bold proposition—9 pieces of KFC chicken for just ₹299. Designed exclusively for dine-in guests, the offer includes 7 Boneless Chicken Strips and 2 Hot & Crispy Chicken pieces, delivering indulgence without breaking the bank. Conceptualised and executed by FCB Neo, the campaign features the unlikely yet delightful pairing of Mrunal Thakur and Danish Sait, who inject humour, chaos, and unmissable energy into the narrative.
Celebs Bring the Chaos—and the Chicken
The ad film opens with Mrunal Thakur walking into a KFC outlet and reacting dramatically to the jaw-dropping offer. As she faints in disbelief, Danish Sait—portraying his eccentric character Ramamurthy—rushes to help, only to be floored by the offer himself. What follows is a humorous escalation of reactions: multiple versions of Danish, a Gen Z crew, curious bystanders, and excited friends all echo the phrase “9 for 299!” in unison. The campaign delivers a jingle that sticks and a visual style that screams fun—exactly the flavour KFC promises.
A Word from the Brand
Aparna Bhawal, CMO, KFC India and Partner Countries, shared,
“With Epic Savers, we’re bringing unbeatable value to the table—9 pieces of KFC’s signature, finger lickin’ good chicken at just ₹299. It’s one of our boldest value propositions yet, delivering indulgence at an unmatched price while staying true to our iconic taste. Mrunal and Danish, with their infectious chemistry and comic timing, capture just how epic this offer truly is.”
Creative Vision Behind the Campaign
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, explained,
“In the competitive QSR space, we had to ensure the offer was not just great—but unforgettable. We added drama, surprise, and that signature KFC flair to make sure 9 for 299 stays top-of-mind. It’s QSR magic with a wink.”
360-Degree Rollout
The Epic Savers campaign is live across TV, digital, and social platforms. It’s backed by a robust media strategy to engage chicken lovers and value seekers nationwide. The offer is available only for dine-in customers at all KFC India outlets.
Credits:
Agency: FCB Neo
Chief Executive Officer: Ashima Mehra
Chief Strategy Officer: Punit Kr. Singh
Chief Creative Officer: Mayuresh Dubhashi
National Creative Director: Udayan Chakravarty
Creative Team: Karn Singh, Kshitij Chandel, Bhavini Trikha
Strategy Team: Pratyush Sharma
Account Management: Anupam Chauhan, Sunaina Kapoor, Siddhant Kaushik, Sorashi Sharma
Production House: 456 Studios
Director: Tanvi Gandhi
Producers: Aanandita Banerjee, Vaishakhi Traynor, Shifa Siddique, Shaad
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