BBDO India has announced the appointment of Kirti Meera Sharad as Senior Vice President – Strategy. This move marks a significant step as the agency strengthens its strategic leadership to deliver sharper brand thinking for its clients.
A Rich Background in Strategy and Transformation
Prior to joining BBDO India, Sharad served as Strategy Lead at WPP, overseeing strategy for INSWA, Studio X, and The Coca-Cola Company. She officially announced her move via her LinkedIn profile earlier this week.
A seasoned strategy professional, Sharad brings extensive global experience across sectors like FMCG, retail, electronics, apparel, and telecommunications. She specializes in strategic planning, integrated marketing, content strategy, and digital transformation — all crucial pillars for building modern brands today.
A Proven Track Record
Over the years, Sharad has worked with leading organizations such as Contract Advertising India, Havas Group India, Leo Burnett, and FCB Interface. Her client portfolio includes powerhouses like ITC, Unilever, Tata Starbucks, among others, helping brands navigate evolving consumer expectations and digital disruption.
Speaking about the new chapter, an insider at BBDO India shared, “Kirti’s appointment is a strategic boost for us. Her ability to blend creative thinking with sharp business insights will help us unlock new growth opportunities for our brands.”
Strategic Vision for a Changing Market
As the marketing landscape continues to shift rapidly, agencies are increasingly investing in senior strategy roles. Sharad’s appointment comes at a time when brands need stronger cultural relevance, sharper consumer insights, and integrated thinking to stay competitive.
With her expertise, BBDO India aims to drive more human-centered, impact-led strategies that blend creativity with commerce — exactly what modern clients demand.
